©The McOnie Agency Ltd
The McOnie Agency is the leading specialist “safety” focused
public relations consultancy in Europe
Our expertise runs across a broad spectrum of markets, sectors and industries
©The McOnie Agency Ltd
Health and Safety - some stats!
• The UK has one of the lowest fatal injury rates across Europe– 171 people were killed in 2010/11*
• 2.3 million people die worldwide as a result of their work• The EU invests heavily in:
– raising standards – bringing consistency to health and safety legislation.
• Emerging sectors and new technologies present new challenges
• Developed countries can transfer skills
*HSE Annual Statistics, 2010/11
©The McOnie Agency Ltd
The Evolution of Health and Safety
• 1780 BC - the earliest known examples of health and safety legislation
• The Hammurabi Codex (a code of law) ancient Babylon in Mesopotamia:– 'If a builder built a house for someone, and does not construct it
properly, and the house which he built falls in and kills its owner, then that builder shall be put to death' [Law 229]
• Fast forward to the present – key developments – 1974 - The Health and Safety at Work Act– 1992 - The European Health and Safety framework directive– 2008 - Corporate Manslaughter Act in UK
©The McOnie Agency Ltd
Why we specialise
• To help reduce workplace deaths by:– Creating a positive and engaging message for health and
safety– Educating people in the importance of health and safety– Helping change people’s opinions– Contributing to a step change in behaviour
©The McOnie Agency Ltd
What makes us unique• Specialist Occupational Health, Safety & Environment
expertise– Current & future regulations/standards
– Active with trade bodies & industry influencers
• Specialist expertise in our clients’ markets/customers– Fully integrated, onsite commitment– Technically/commercially aware– Fully briefed on client’s business plans
• Specialist media expertise– Expertise in clients’ markets’ media– Unique/creative editorial style– Regular monitoring, evaluation & analysis
©The McOnie Agency Ltd
Activity undertaken
MediaRelations
Awareness days and campaign
links
Awareness days and campaign
links
Crisis Management /
Brand Reputation
Crisis Management /
Brand ReputationEducational pieces
Educational pieces
Interviews and comment
Interviews and comment
Events/Launches/Exhibition/AwardsEvents/Launches/Exhibition/Awards
Research/surveysResearch/surveys
Fact sheets/Member
newsletter
Fact sheets/Member
newsletter
Scheduled features and case
studies
Scheduled features and case
studies
Press releasesPress releases
One to one briefings/round
tables
One to one briefings/round
tables
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