The Marketing Exchange Marketing in the Digital Age
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Everything on Video & Video on Everything
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Video For Business Effective Tool to Inspire, Entertain,
Educate, Inform Your Prospective Customers Its not just for singing
cats.
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Interesting Video Stats Brits now watch 11,000 years of video
on the Internet every single month (Nielsen Video Census 2011) 1
Billion unique users visit YouTube, each month 4 Billion hours of
video are watched each month on YouTube. Millions of Subscriptions
happen each day
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Interesting Video Stats 72 hours of video uploaded to YouTube
every minute. 70% of YouTube traffic comes from outside the USA
2011, YouTube had 1 trillion views (140 views for every person on
Earth)
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Interesting Video Stats 60% of web customers prefer watching
video to reading text. (www.emarketer.com) One minute of web video
is more valuable than 1.8 million words (Forrester Research)
YouTube is localised in 53 countries and across 61 languages
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Interesting Video Stats 46% of people take action to buy after
watching a promotional video Your Website is 50 times more likely
to appear on the first page of Google, with a video 200-300% boost
in customer interaction with email marketing
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Interesting Video Stats With video on your websites, youll see
a significant increase in the time spent on it! Longer Stays Means
More Sales!
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Interesting Video Stats 2 nd Largest Search Engine
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You Tube What Can YouTube Ever Do For You?
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YouTube Richer & more emotional connection Its content many
forums & portals will publish Makes your intangible assets,
tangible Higher impact on your enquirer
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YouTube Deliver a succinct & highly impactful message Gives
a competitive advantage Helps your Search Engine ranking Helps with
natural dynamics
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YouTube It serves our human expedience Your own International
broadcasting station, for free, with a global reach
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Where Can You Use Video? Case Study
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Home Page Tell people what you do in 90 seconds video.
http://www.concentriclettings.co.uk/
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Home Page
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Befriend Your Prospects Meet the Team - With a Difference Find
a branch page http://www.concentriclettings.co.uk/find-branch/
Liverpool branch video More professional
http://www.concentriclettings.co.uk/liverpool/ Stafford Done on my
Flip cam http://www.concentriclettings.co.uk/stafford/
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Befriend Your Prospects
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Testimonials Does anyone have any happy customers? Franchisee
Testimonials Concentric Lettings
http://www.ukfranchiseopportunities.info/induction-
training-support Delegate Testimonials Property Mentor
https://www.youtube.com/watch?v=AJCgtW4EaEk
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Testimonials
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Magnify Your Reach & Profile Capture Public Speaking
Opportunities Do a talk to 100 people, film it, upload it, and get
1,000s to watch it. Sally Lawson at Property Investors Network on
Avoiding Rogue Tenants
https://www.youtube.com/watch?v=oXbZBxRFQro
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Magnify Your Reach & Profile
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Profile Building Your Website Media Centre Sally Lawson UK
Lettings Business Professional
http://www.sallylawson.co.uk/video-categories/video- presentations/
Speaking at the National Franchise Show
http://www.sallylawson.co.uk/videos/national-
franchise-exhibition-2012-concentric-lettings- seminar/
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Profile Building
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Creating PR Opportunities Sally interviewing Steve about his
talk at the Property Investor Show, London
https://www.youtube.com/watch?v=KafX7AvNKZw Sally being interviews
by Imfuna/Property Tribes
https://www.youtube.com/watch?v=gULWlwss614
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Creating PR Opportunities
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BBC Radio Interview On Radio & TV
https://www.youtube.com/watch?v=HABm9iEqbh0
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BBC Radio Interview
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Video Blogs Broadcasting Your view point
http://www.sallylawson.co.uk/video-
categories/educational-video-blogs/
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Video Blogs
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Educate Your Market Concentric Lettings Franchise Opportunity
https://www.youtube.com/watch?v=w0vtFBRukZ0
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Educate Your Market
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Industry On-Line Forums Uploaded your videos to industry forums
Property Tribes http://www.propertytribes.com/top-5-property-
management-tips-from-sally-lawson-t-7570.html
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Industry On-Line Forums
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Great Search Ranking Exposure Sally Lawson is the entire top 20
on YouTube www.youtube.com Keyword Sally Lawson Occupy's Entire Top
20 Does that build trust?
Whats in a Video Title? The Power of The Right Video Title Its
all in the title Oliver Jarvis Video: Skylanders Spyro's Adventure
Characters Who's Hot? Who's Not?
https://www.youtube.com/watch?v=TusEUnEW4W4 (41,000 views)
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Whats in a Video Title?
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Think - TV Channel YouTube have given you your own
multi-million pound broadcasting station, with global reachfor
free!
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Think - TV Channel Set up your own TV channel or video
newsletter Franchise Info TV https://www.franchiseinfo.co.uk/
Concentric TV https://www.youtube.com/user/ConcentricTV Lettings
Coach TV https://www.youtube.com/user/lettingscoach
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Think - TV Channel
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Think Video!!! So... What Are You Going To Capture on Video?
& When Are You Going To Start?
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Everything on Video & Video on Everything
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The Marketing Exchange Marketing in the Digital Age