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The Marketing Exchange Marketing in the Digital Age

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Everything on Video & Video on Everything

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Video For Business Effective Tool to Inspire, Entertain, Educate, Inform Your Prospective Customers Its not just for singing cats.

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Interesting Video Stats Brits now watch 11,000 years of video on the Internet every single month (Nielsen Video Census 2011) 1 Billion unique users visit YouTube, each month 4 Billion hours of video are watched each month on YouTube. Millions of Subscriptions happen each day

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Interesting Video Stats 72 hours of video uploaded to YouTube every minute. 70% of YouTube traffic comes from outside the USA 2011, YouTube had 1 trillion views (140 views for every person on Earth)

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Interesting Video Stats 60% of web customers prefer watching video to reading text. (www.emarketer.com) One minute of web video is more valuable than 1.8 million words (Forrester Research) YouTube is localised in 53 countries and across 61 languages

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Interesting Video Stats 46% of people take action to buy after watching a promotional video Your Website is 50 times more likely to appear on the first page of Google, with a video 200-300% boost in customer interaction with email marketing

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Interesting Video Stats With video on your websites, youll see a significant increase in the time spent on it! Longer Stays Means More Sales!

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Interesting Video Stats 2 nd Largest Search Engine

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You Tube What Can YouTube Ever Do For You?

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YouTube Richer & more emotional connection Its content many forums & portals will publish Makes your intangible assets, tangible Higher impact on your enquirer

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YouTube Deliver a succinct & highly impactful message Gives a competitive advantage Helps your Search Engine ranking Helps with natural dynamics

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YouTube It serves our human expedience Your own International broadcasting station, for free, with a global reach

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Where Can You Use Video? Case Study

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Home Page Tell people what you do in 90 seconds video. http://www.concentriclettings.co.uk/

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Home Page

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Befriend Your Prospects Meet the Team - With a Difference Find a branch page http://www.concentriclettings.co.uk/find-branch/ Liverpool branch video More professional http://www.concentriclettings.co.uk/liverpool/ Stafford Done on my Flip cam http://www.concentriclettings.co.uk/stafford/

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Befriend Your Prospects

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Testimonials Does anyone have any happy customers? Franchisee Testimonials Concentric Lettings http://www.ukfranchiseopportunities.info/induction- training-support Delegate Testimonials Property Mentor https://www.youtube.com/watch?v=AJCgtW4EaEk

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Testimonials

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Magnify Your Reach & Profile Capture Public Speaking Opportunities Do a talk to 100 people, film it, upload it, and get 1,000s to watch it. Sally Lawson at Property Investors Network on Avoiding Rogue Tenants https://www.youtube.com/watch?v=oXbZBxRFQro

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Magnify Your Reach & Profile

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Profile Building Your Website Media Centre Sally Lawson UK Lettings Business Professional http://www.sallylawson.co.uk/video-categories/video- presentations/ Speaking at the National Franchise Show http://www.sallylawson.co.uk/videos/national- franchise-exhibition-2012-concentric-lettings- seminar/

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Profile Building

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Creating PR Opportunities Sally interviewing Steve about his talk at the Property Investor Show, London https://www.youtube.com/watch?v=KafX7AvNKZw Sally being interviews by Imfuna/Property Tribes https://www.youtube.com/watch?v=gULWlwss614

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Creating PR Opportunities

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BBC Radio Interview On Radio & TV https://www.youtube.com/watch?v=HABm9iEqbh0

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BBC Radio Interview

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Video Blogs Broadcasting Your view point http://www.sallylawson.co.uk/video- categories/educational-video-blogs/

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Video Blogs

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Educate Your Market Concentric Lettings Franchise Opportunity https://www.youtube.com/watch?v=w0vtFBRukZ0

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Educate Your Market

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Industry On-Line Forums Uploaded your videos to industry forums Property Tribes http://www.propertytribes.com/top-5-property- management-tips-from-sally-lawson-t-7570.html

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Industry On-Line Forums

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Great Search Ranking Exposure Sally Lawson is the entire top 20 on YouTube www.youtube.com Keyword Sally Lawson Occupy's Entire Top 20 Does that build trust?

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Great Search Ranking Exposure

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Email Landing Pages Peter Thomsons Email Campaigns http://peterthomson.tv/index.php?pt=infusion&inf_con tact_key=567acb37b27bdb8549fc4689d581748250b5135 2afb0035939ce8cd75da25c18 http://www.peterthomson.com/helpneeded.php?inf_co ntact_key=51812ab5222fb518b5e7a06e500ca6ceddbf40 c2f30f8e072f4ef587a4d0359e

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Email Landing Pages

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Whats in a Video Title? The Power of The Right Video Title Its all in the title Oliver Jarvis Video: Skylanders Spyro's Adventure Characters Who's Hot? Who's Not? https://www.youtube.com/watch?v=TusEUnEW4W4 (41,000 views)

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Whats in a Video Title?

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Think - TV Channel YouTube have given you your own multi-million pound broadcasting station, with global reachfor free!

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Think - TV Channel Set up your own TV channel or video newsletter Franchise Info TV https://www.franchiseinfo.co.uk/ Concentric TV https://www.youtube.com/user/ConcentricTV Lettings Coach TV https://www.youtube.com/user/lettingscoach

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Think - TV Channel

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Think Video!!! So... What Are You Going To Capture on Video? & When Are You Going To Start?

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Everything on Video & Video on Everything

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The Marketing Exchange Marketing in the Digital Age