Download - The importance of developing The Brand of You

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Page 1: The importance of developing The Brand of You

Your career. Your future.Do you have what it takes to succeed?

Sunday, January 29, 12

Page 2: The importance of developing The Brand of You

NEW REALITY

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Page 3: The importance of developing The Brand of You

State of ConstructionYo

ur c

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Source: Automatic Data Processing, Inc., Macroeconomic Advisers, LLC.

Chart 3. Growth of Private Nonfarm Employment, by Size of Payroll*Recession Small Medium Large

* All size data included in the ADP National Employment Report is based on size of payroll. In some cases, small and medium-size payrolls belong to businesses employing more workers than indicated by the size grouping.

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Jul.03 Jan.04 Jul.04 Jan.05 Jul.05 Jan.06 Jul.06 Jan.07 Jul.07 Jan.08 Jul.08 Jan.09 Jul.09 Jan.10 Jul.10 Jan.11 Jul.11

Thou

sand

sChart 4. Monthly Changes of Employment in Construction and Financial Activities

Construction

FinancialActivities

Source: Automatic Data Processing, Inc., Macroeconomic Advisers, LLC

Sunday, January 29, 12

Page 4: The importance of developing The Brand of You

WHO ARE YOU?

Sunday, January 29, 12

Page 5: The importance of developing The Brand of You

YOUR SELF-IMPRESSION=

HOW PEOPLE PERCEIVE YOU

Sunday, January 29, 12

Page 6: The importance of developing The Brand of You

Your

car

eer

• Know your brand (Passion, values, strengths, story)

• Share your story (Tell everyone you know)

• Don’t sit at your desk all day (Interact, build a brand)

• Invest time and money in your brand (“I see you everywhere” effect)

• Leverage social media and networking (We all have the same amount of time – time is no excuse! )

The Brand of You

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Page 7: The importance of developing The Brand of You

POWER OF COMMUNICATION

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Page 8: The importance of developing The Brand of You

Your

car

eer

• The words you use to communicate your story

• Written correspondence (email, letter, thank you notes, text messages/blog/posts)

• Oral communication (elevator speech/introduction, voicemails)

• Face-to-face interaction (physical appearance, body language/physical contact)

• Think before you speak (active listening)

Forms of communication

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Page 9: The importance of developing The Brand of You

First Impressions

Coming from the expert:

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Page 10: The importance of developing The Brand of You

Follow Up

Coming from the expert:

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Page 11: The importance of developing The Brand of You

Interviewing pet peeves

Coming from the expert:

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Page 12: The importance of developing The Brand of You

MOVING YOUR BRAND

ONLINESunday, January 29, 12

Page 13: The importance of developing The Brand of You

Online presence- digital portfolio

~ SlideShare ~ Folio Link ~ Prezi

Your

car

eer

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Page 14: The importance of developing The Brand of You

Online presence- digital resume

~ Visual CV

Your

car

eer

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Page 15: The importance of developing The Brand of You

Online presence- LinkedIn profile

Your

car

eer

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Online presence- other resources

~ Brazencareerist.com ~ Bizme .biz

Your

car

eer

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Page 17: The importance of developing The Brand of You

NETWORKNETWORK

NETWORKSunday, January 29, 12

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If you think no one watches your online activity, think again...

Your

car

eer

According to a survey of 300 hiring professionals conducted by Reppler,

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Page 20: The importance of developing The Brand of You

“ I have no special talents. I am passionately curious.”

~ Albert Einstein

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Page 21: The importance of developing The Brand of You

GOOD LUCK

Jenny S. Schrankp: 414/405-3011

[email protected]

Aga Artkap:414/[email protected]

Sunday, January 29, 12