2. What is a music video?A music video also video clip / promo,
is a short film is meant to present avisual representation of a
popular music song.Modern day music videos are said to be made for
marketing purposes only,they're to advertise and promote the
singer, and the musical content.MUSIC VIDEO HISTORYWith the arrival
of the show Talkies in 1926 many musical short films wereproduced
from this time.Vitaphone produced by the Warner Bros introducedmany
bands, vocalists and dancers into these short films. As years went
by WaltDisney started to produce films based around music. For
example Fantasia. Thisshort film was based around a Classical piece
of music.This here is a snapshot of Bessie Smiths-StLouis Blues
(1929) original footage onYouTube. Bessie Smith a Blues
singerappears here in a two reel short film. Thiswas shown in
theatres up until 1932.LINK:
https://www.youtube.com/watch?v=JpVCqXRlXx4
3. Music Video HistoryFrom this moment onwards music videos
have been progressing and growing into whatthey are today. In the
1940s musician Louis Jordan started to make short films for
hissongs for entertainment purpose. These short films have been
branded the ancestors ofthe music video. Musical films were also
very important in the growth of music videos,even well known music
videos today such as songs by Madonna and Michael Jacksonall
imitate things from those musical films back in the 1940s.1950sIn
the 1950s we saw the rise of early music clips. Tony Bennett
claimed tohave made the first music video when he was filmed
walking down Hype Park.The film ended up being set to his recording
of the song, the clip wasfurthermore sent to the UK and US to be
aired on shows.In 1957 Elvis Presley starred in the second msuic
video of Jail House Rock.Moving further on, in 1958 the oldest
promotional music clip was created byDiame si do bytu and was said
to be very abstract to previous clips made.
4. Music Video History1960sIn the 1960s Promotional clips and
videos were beingcreated a lot more frequently. The Beatles starred
in theirfirst feature film called A Hard Days Night. At the time
itwas shot in black and white and presented as a mockdocumentary.
This was said at the time to be the model forall upcoming music
videos. The Beatles then went on torelease Help! Which was shot in
colour in London andinternational locations, and featured shot
sequences andcamera angles.
https://www.youtube.com/watch?v=yWP6Qki8mWcIn 1667 the colour
promotional clips for Strawberry fields forever & Penny Lanewas
said to take the promotional film format to a whole new level. They
used newtechniques such as slow motion, dramatic lighting, unusual
camera lighting andcolour filters which had never been seen or used
before. From this point on musicvideos began getting better and
better, with new ideas being used and new techniquespeople had
never before thought of.
5. Music Video HistoryAround this time also concert films were
beginning to be released. As time keptprogressing so did the
artists and their content. In 1968 Elvis Preseley, recorded
musicvideos, in recording studios. He did this in order to promote
their new albums thatwere going to be released.Between 1974-1980 it
was aid to be the real beginning of music televeison.Tv showsin
Australia such as Countdown were crucially significant in
developing andpopularizing the music videos genre in Australia and
other countries around theworld./around this time a television show
called Sounds was featuring, it neededconstant new music material
which wasnt as easy to find back then. Because of thisthe owner
asked people if they wanted to shoot footage of popular songs to
featured.With this strategy they managed to gather 25 clips for
their show, which was prettyimpressive for this time.
6. Music Video HistoryTop of the POPsOne of the most world
known music channels Top Of The Pops began playing musicvideos as
early as the late 1970s.This was the first directly popular music
channel thatplayed new music videos weekly on the basis of gaining
popularity initially thenleading to more sales of the song. It
became incredibly popular and was a huge hitwith the public. They
would feature new artists and material weekly, and was one ofthe
biggest opportunities artists had at that time in order to put
themselves out theirand gain fans. Before Top of the Pops it was
difficult to do this, this TV show allowedthem to gain views and
appearance they may never of been able to have before. It alsodidnt
discriminate on genre at this time too, they played anything and
everythingwhich proved such a ssucsess.Leading the show to only
just come to a close a coupleof years ago.As the 2000s came top of
the pops was being watched everywhere, and audience ofthousands
would tune in every week to listen to the new songs.t went down a
stormwith the audience, and was excellent viewing entertainment
regardless. When theshow ended, many said it was an end of an era.
But most importantly, it played amassive part in the music video
history.
7. Music Video HistoryMTVIn 1981 a US music television show
called MTV marked the beginning of an era formusic video history.
An era so big, as of yet nothing will beta it.When the musicvideo
based television show aired in the US for the first time is began
immediatelypopular. For the first time ever a 24 hour a day music
video programme wasavailable to watch on the TV. With this new
music video outlet it opened a door wideopen for a huge growth in
the music video industry. This television programme mentlike Top Of
The Pops, they would play music videos frequently of
buddingartists.However,the only different with MTV is that this
television show lasted 24hours a day, and was a sole channel just
for the purpose of displaying vidoes.Ratherthan it just having 1
slot in a channel such at ITV or the BBC.It was
incrediblyinnovating for its time period, and only led to success
for everyone. MTV is stillrunning today and has never been so
popular.Many people who was successful in this time and possibly
because of this TV showwere:Madonna;Duran Duran and Adam and the
Ants. They earned a great deal ofsuccess and their music videos
where displayed for all to see.
8. Music Video HistoryIn 1983 an extremely successful and still
highly spoke about music video Thriller byMichael Jackson was
released. The video was 14 minute long and set extremely highnew
standards for all other music videos to come. They spent nearly
800,000 USdollars on getting the videos right and set out with the
aim to get it played in the newMTV music channel. This was said by
many to be the best music video of all time upuntil then.In
1992-2004 it was called the rise of the directors in the music
video industry. Atthis time directors started becoming increasingly
better and more creative with theirvideos adding elements others
wasn't to gain popularity. Around this time 1 directorcalled
Romanek was known for his 7 million dollar music video. That
featuredMichael Jackson and Janet Jackson Scream this to date is
stills aid to be the mostexpensive music video of all time. During
this period MTV launched music channelsall around the world to
attract all different countries.
9. Music Video History2005-present In the 2000s technology was
progressing tremendously which meant so was the musicindustry and
its acsessibility.Heres a list of platforms that launched which
enabledmusic video growth: I film Napster YouTube Myspace Facebook
Google videos Yahoo! Video ITunes VevoThese platforms were all
essential in helping the music video industry grow, they allallowed
music videos to be published world wide and be seen and viewed by
anyone whowanted them. It enabled advertising and even earned the
people and the artists a lot ofmoney themselves.
10. ConclusionIn conclusion music videos from the very
beginning, when they were first foundhave been progressing and only
getting better ever since. They started out assimple short films
and ended up being extremely complex full of special effectsand
extra add ons to create a really spectacular music video. Its
evident that themusic video industry is a very large market, and
every music video created isunique in its own way yet I feel still
falls into on of Kate Domailes categories.In 2014,music videos have
never been so important. Directors and artists andstill competing
to out do each other with their music videos. A lot of the
musicvideos out today are complex, but still have tradition values.
Looking back onthe history of music videos has been really
interesting, and has enabled me tosee the growth of them from when
they very first came about.