History of music videosAsia Thomas Jennings

1950-1960s developmentsOriginally, music videos were used

to advertise the music.Tony Bennet walking along hyde

park was filmed as one of the earliest music videos.

Big Bopper would perform his songs in order for them to be aired on television in the 1960s. He was the first to coin the term ‘Rock video’ but it was not particularly notable until the 1980s.

Scoopitone coined in the 1960s and during this time, visuals did loosely relate to the lyrics on music of the songs being played.

Conventions of 1960s music videos

Music videos were usually shot either on tour or on location. An example of a music video shot on tour would be ‘A Hard Day’s Night’ by the Beatles.

A music video from the 60s shot on location would be ‘Jail House Rock’ by Elvis Presley

The modern eraDuring this time we saw the idea of manufactured bands coming into play. Prime examples of manufactured bands could be The Monkeys and S Club 7.

The modern eraThe invention of actual video made a huge difference as to how music videos were produced and distributed, instead of the typical 35mm film previously used.

The modern eraDevo made compilation videos in the 1970s of the surreal genre.

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The 1980sIn the 1980s, music videos became much more sophisticated and heavy editing was used to create revolutionary effects for its time.

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The 1980sDIY elements were introduced in the modern era as cameras were given to performers to film themselves.

MTV was also founded in 1984 and was considered a visual radio. One of the most famous artists that used MTV to rocket their career forward was Michael Jackson.

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Music videos todayThe information from the technology era ment people used MTV a lot less . However, the main industry pushed technology development were the music industry and the porn industry.

TheoryAndrew Goodwin holds that there is a distinct relationship between lyrics and visuals in terms of music videos. He thinks that music videos either: Illustrate what is being said through the

lyrics Amplify what that music makes the

audience feel Or, contradict the lyrics and makes the

audience think a little more.