Glance: towards a content strategy for wearables @shanerichmo

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Defining wearables@shanerichmo

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Defining ‘modern’ wearables• Hands free• Always on• Environmentally aware• Connected• Less distracting• A platform

@shanerichmond

Wearable shipments growth

2011 2012 2013 20170

17.5

35

52.5

70

38

15

64

Millions

Data: Berg Insight

Two kinds of wearable:inside-out and outside-in

@shanerichmond

Inside-out wearables@shanerichmo

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More data about ourselves@shanerichmo

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Outside-in wearables@shanerichmo

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More information from elsewhere@shanerichmo

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But… there are obstacles

@shanerichmond

Consumer understanding@shanerichmo

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Social acceptability@shanerichmo

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Data concerns@shanerichmo

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The future

@shanerichmond

The brain and the skin@shanerichmo

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For more…

www.shanerichmond.netshane@shanerichmond.net@shanerichmond