The Essential Guide for Creativity
and Enterprise Innovation
Rafael WONG Chi Hao
When it comes to creativityand innovation, are these
what you think of immediately?
We’re
NOT
Except big advances in computer-computer-related areas, innovation innovation had actually “stalled
“Creativity ”, no longer
“operational excellence”,
as the No.1 “leadership
competency” of the future
Nurturing
organizational
creative ability
Wait… do
you know
there is
between
creativity
and
innovation…?
Creativity refers to as the capability of conceiving something
original; (e.g. brainstorming lots of new ideas);
Creativity refers to the
capability of
brainstorming original ideas
The difference
between creativity
and innovation is
not the only
misconception
• Keith Richards
... to track down the origins of creativity
Our consciousness is spent reacting to others’ requests requests during awake hours
Bureaucrat-minded management gurus outsourced many of the manufacturing processes and
cutting budget on R&D to pump up short-term profits
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