The essential guide to creativity and enterprise innovation
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Transcript of The essential guide to creativity and enterprise innovation
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The Essential Guide for Creativity
and Enterprise Innovation
Rafael WONG Chi Hao
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When it comes to creativityand innovation, are these
what you think of immediately?
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We’re
NOT
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Except big advances in computer-computer-related areas, innovation innovation had actually “stalled
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“Creativity ”, no longer
“operational excellence”,
as the No.1 “leadership
competency” of the future
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Nurturing
organizational
creative ability
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Wait… do
you know
there is
between
creativity
and
innovation…?
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Creativity refers to as the capability of conceiving something
original; (e.g. brainstorming lots of new ideas);
Creativity refers to the
capability of
brainstorming original ideas
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The difference
between creativity
and innovation is
not the only
misconception
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• Keith Richards
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... to track down the origins of creativity
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Our consciousness is spent reacting to others’ requests requests during awake hours
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Bureaucrat-minded management gurus outsourced many of the manufacturing processes and
cutting budget on R&D to pump up short-term profits
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