The DIY WebsiteUsing WordPress for your
Nonprofit or Small Business
Well, How Did I Get Here?
CONTROL• Content Management• Cost Savings• Response Time
WORDPRESS • Highly recommended• FREE!
DIY: It’s Not Just for NPs Anymore
What nonprofits and small business have in common . . .
• Offer a product or service• Employ staff (& volunteers)• Need revenue to stay in business• Utilize a marketing plan• Impacted by economic conditions• Pay taxes (oh yes we do!)
DIY: It’s Not Just for NPs Anymore
. . .and what they don’t
• NPs operate for the purpose of a particular public interest
• Businesses operate to earna profit for individual shareholders
When to Use the Pros
• Original design • Technical issues• Formatting changes • Coherence with all other organization’s
materials
Pros We Know
Prepping for Design
• Who is your audience?Dictates language and design features
• Mission• Objectives• Getting content to the designer
Blogging for Dollars
• Enhance the Mission • Raise public awareness• Raise $$• Connect with the community
Capacity
• Who? • What?• When?• Consistency
Intellectual Property
• What is it?• Who can claim it? What about guest bloggers/contributors?• What are the exceptions?• How do you secure it?Learn more here:
http://www.copyright.gov/circs/circ01.pdf
ROI
• Measuring website ROI• Measuring blog and social media ROI
BONUS! Examples of the intangible benefits
Great source: “The ROI of Social Media: The “I” Stands for Insight and Impact” by Beth Kanter in Internet Management for Nonprofits, eds. Ted Hart, et al, 2010.
Social Media Integration
• Your website is your HUB for information• Streamline your efforts with FEEDS• Encourage WEB visitors to share your content• Archive • Branding
Angie Albright, Executive DirectorNorthwest Arkansas Women’s Shelter
@angiealbright @NWAWS
Jody Dilday, Executive DirectorSingle Parent Scholarship Fund
of Northwest Arkansas @jdilday @SPSFNWA
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