WordPress for Nonprofits: Using CiviCRM

CMS + CRM

What is WordPress

CMS = Content Management System “WordPress is web software you can use to create a beautiful website or blog.

We like to say that WordPress is both free and priceless at the same time.”

Front-end/Public Website

● WordPress allows you to easily display and share content with the world.

What is CiviCRM

CRM = Constituent Relationship Manager “CiviCRM is a web-based, open source, CRM software geared toward meeting

the needs of non-profit and other civic-sector organizations.”

CiviCRM Dashboard Integration

● Has a set of features that bring a new toolset to your administration dashboard and aspects of it can be shared with the public.

What is CiviCRM

http://sandbox.wordpress.civicrm.org/

CiviCRM Features

● Contact Management● Contributions● Communications● Peer-To-Peer Fundraisers● Advocacy Campaigns● Events● Members● Reports● Case Management

Contact Centric CRM

Contact Centric CRM

You can visit a contact profile to view: ● Have they donated● What events have they attended● Have to signed a campaign petition● Have you been in contact with them

Next Steps

● Evaluate Your CRM Needs● Identify the constituents● Identify specific inefficiencies● Enumerate the specific benefits Free software… BUT, requires technical skills OR

budget for consultant to install, configure and maintain

http://book.civicrm.org/user/getting-prepared/is-civicrm-for-you

Case Study

“Other CRMs were evaluated, primarily Convio and eTapestry - both now owned by Blackbaud. Both were estimated to cost in the $6,000 USD range for setup with an ongoing cost of $300/month. CiviCRM

was installed and configured with imported data for less than $1,500. Ongoing support and hosting costs are anticipated to be about half of those listed above for those Blackbaud systems. Perhaps more import than price is the freedom offered by open source software - CiviCRM 4.1 is completely without fees and the Association's data lives in an

environment unaffected by corporate buyouts and changes in terms of service. The Capitol Page Association also enjoyes the integration

CiviCRM offers with their website CMS, Wordpress, which is also open source.”

~ http://civicrm.org/casestudy/node/1524

CRM Cost Comparison

Licensing Fees ● Common Ground CRM - $200 + per month

(source)● eTapestry (Blackbaud) - $99 + per month (source)

Donations Fees

● Network for Good - 5% transaction fees or $49.95/ month + 3%

● First Giving - 7.5% transaction fees

CiviCRM Recurring Fees

● No licensing fees● $30 to $150/month for hosting● Support & Maintenance ● Website & database implementation costs

(one-time)

WordPress + CiviCRM Development

● Improved permissions● Forms Integration

CiviCRM Make it Happen: http://civicrm.org/participate/mih

Contributing to WordPress (core)http://codex.wordpress.org/Contributing_to_WordPress

Dana Skallmandana@tadpole.ccwww.tadpole.cc