The difference between a profile and business page
How to create a MASSIVE lead generating business page
The common mistakes to avoid How to attain page ownership & create links
to your page How to optimize your page to Be Found by
Google Learn what, when, and how to post
effectively Techniques to EASILY Increase Your Google
Ranking Important Tips for Social Media Success Plus so much more…
You will Learn:
Why Social MarketingWhy Social Marketing
Over 800 million active users on Facebook Websites are being left behind You need to be seen as a leader Reach a market not available anywhere else Facebook helps your SEO ranking LinkedIn is great for B2B marketing 60% are willing to post about products/services
in FB if they get a deal or discount
Getting StartedGetting Started Setting up your Facebook Profile Understanding Security and Settings Setting up your Facebook Business
Page Managing your Business Page Using the Tools and Resources Creating Facebook Ads Setting up your LinkedIn account
Social Media Social Media MARKETINGMARKETING
WHAT TO DO WHAT NOT TO DO WHO TO CONTACT WHAT TO SAY
Now that we have covered How To, let’s discuss:
What To DoWhat To Do
Be consistent, Post at least once per day on Facebook, 3-5 x per day on Twitter
Be authentic, personal and likeable Remember that People do business with
people NOT with businesses 80/20 Rule:
•80% informative, educational, & entertaining
•20% promotional
What To DoWhat To Do
You want your fans to interact with you You want them to like, comment, and/or
share your post, in that order of importance
Not all posts are equal with fan response Images are get the highest response Links are second highest Then questions Last is just a general post
What NOT To DoWhat NOT To Do
The keyword in Social Media Marketing is SOCIAL
So DON’T: Use the AMWAY pitch story techniqueUse social media as a broadcasting platform
Remember Social Media Marketing is a two way conversation.
WHO TO CONTACT
Determine whether you are a B2C, B2B or both
Set a strategy 1st. Don’t just start doing posting
Plan your work & Work your Plan Set goals & stay on track Set up a great page 1st with a landing
page, an offer, and opt-in form. Add content so when they come it looks
established
WHAT TO SAY
This is where most businesses struggle. Content must be interesting and relevant.
Here are 2 tips to help you:
Use RSS feeds to give you ideas for contentKnow the keywords for your business and search Google for appropriate content
WHERE TO BE
Do you use:Facebook, Twitter, LinkedIn, YouTube, Google + Google Places, Yelp, Foursquare, Yahoo Local, Bing, Merchant Circle, Angie’s List, Trip Advisor, Urban Spoon…………………?????????
Be FoundBe FoundPost consistently so your page is an active resource for visitors. You want potential clients to see you every time they go to those sites. It is just like going to every networking event in town so you get known.
Set aside at least 15 minute per day for your social media updating!!Reply daily to comments on FacebookUse social media tools to assist with posting
Social ToolsSocial Tools
Go2 One Click Posting – w/ Email Reply
http://www.autopilotfms.com/go2social/
Hootsuite or PingFm ~Both will allow for posting to multiple sites
Go2 Social Marketing Done For You Service
ResourcesResources Website
go2socialmarketing.com
Facebookwww.facebook.com/Go2socialmarketing
Twittertwitter.com/go2socialmarket
Linkedinwww.linkedin.com/in/babemooney
Top Related