BIA/Kelsey: Deals 3D ConferenceJuly, 2011
National in-store dealsFrom brand retailers, restaurant chains, & more
Local daily dealsFrom 350+ unique daily deal sources
“Store window” dealsPosted by individual local businesses or consumers
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We organize and map many deal types into a uniform experience:
Changing the way people shop locally
Helping people find deals at local businesses as easily as they can at online stores
More than $10MM in savings each day
Changing the way people shop locally
Helping people find deals at local businesses as easily as they can at online stores
0 – 1 MM Users Faster Than Twitter
In just 1 year, we grew to:
2MM+ cross-channel users 1MM+ mobile users 75MM+ monthly deal searches 85MM+ network reach
The leading platform for sourcing & distributing local deals
Inventory market share dominated by top sites
Rule80 / 20
Source: The Dealmap DealExchange, n = 350
80% = 20 Inventory
Sources
Inventory market share dominated by top sites
Source: The Dealmap DealExchange, n = 350
69% = 10 Inventory
Sources
Inventory market share dominated by top sites
Source: The Dealmap DealExchange, n = 350
40% = 2 Inventory
Sources
Inventory market share dominated by top sites
Source: The Dealmap DealExchange, n = 350
6.25Average inventory per source
Average deal inventory per day is still modest
Source: The Dealmap DealExchange, n = 350
1.29Median inventory per source
Half of sources only have 1-2 deals per day
Source: The Dealmap DealExchange, n = 350
Few sources have cast a wide coverage net
Source: The Dealmap, n = 410 “tracked” sources
Percent of daily deal providers by number of markets covered
Opportunity for more verticals?
Percent of deal sources by category
Source: The Dealmap, n = 410 “tracked” sources
Inventory by city: a day in Chicago
Long tail improves consumer choice dramatically
Top 2 deal sources Aggregated sources
Source: The Dealmap DealExchange,
Consumers are searching for a wide variety of deals
Source: The Dealmap DealExchange, n = 450
Consumer deal searches
Shopping over-indexes on mobile
Consumer deal searches, mobile
Source: The Dealmap DealExchange, n = 450
Publishers & developers building more mobile apps
Source: The Dealmap DealExchange
Deal apps by channel
Fun fact:
Source: The Dealmap, n= 410 “tracked” sources
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Nearly 5% of sites have animal-related names
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