BIA/Kelsey: Deals 3D ConferenceJuly, 2011

National in-store dealsFrom brand retailers, restaurant chains, & more

Local daily dealsFrom 350+ unique daily deal sources

“Store window” dealsPosted by individual local businesses or consumers

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We organize and map many deal types into a uniform experience:

Changing the way people shop locally

Helping people find deals at local businesses as easily as they can at online stores

More than $10MM in savings each day

Changing the way people shop locally

Helping people find deals at local businesses as easily as they can at online stores

0 – 1 MM Users Faster Than Twitter

In just 1 year, we grew to:

2MM+ cross-channel users 1MM+ mobile users 75MM+ monthly deal searches 85MM+ network reach

The leading platform for sourcing & distributing local deals

Inventory market share dominated by top sites

Rule80 / 20

Source: The Dealmap DealExchange, n = 350

80% = 20 Inventory

Sources

Inventory market share dominated by top sites

Source: The Dealmap DealExchange, n = 350

69% = 10 Inventory

Sources

Inventory market share dominated by top sites

Source: The Dealmap DealExchange, n = 350

40% = 2 Inventory

Sources

Inventory market share dominated by top sites

Source: The Dealmap DealExchange, n = 350

6.25Average inventory per source

Average deal inventory per day is still modest

Source: The Dealmap DealExchange, n = 350

1.29Median inventory per source

Half of sources only have 1-2 deals per day

Source: The Dealmap DealExchange, n = 350

Few sources have cast a wide coverage net

Source: The Dealmap, n = 410 “tracked” sources

Percent of daily deal providers by number of markets covered

Opportunity for more verticals?

Percent of deal sources by category

Source: The Dealmap, n = 410 “tracked” sources

Inventory by city: a day in Chicago

Long tail improves consumer choice dramatically

Top 2 deal sources Aggregated sources

Source: The Dealmap DealExchange,

Consumers are searching for a wide variety of deals

Source: The Dealmap DealExchange, n = 450

Consumer deal searches

Shopping over-indexes on mobile

Consumer deal searches, mobile

Source: The Dealmap DealExchange, n = 450

Publishers & developers building more mobile apps

Source: The Dealmap DealExchange

Deal apps by channel

Fun fact:

Source: The Dealmap, n= 410 “tracked” sources

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Nearly 5% of sites have animal-related names