- Jeroen van Geel -

THE CHILDISH WASHER & THE HAPPY WEBSITE

The power of product personality

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BUT THERE IS A PROBLEM

And it’s mainly our fault!

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Design patterns

Information architecture

Outlines Wireframes

Usability Personality

Storytelling

Meaning

Why product personality?

USERS

·  Users automatically attribute human behavior to everything around them;

·  Products with the right personality attributes to the self-image.

Personality facts

· Undiluted personalities are preferred over complicated ones;

· Flaws add to the believability of a personality;

· We judge in the first moment

· People prefer like-minded personalities;

People prefer like-minded personalities

Linus!

Max!

Personality facts

Why product personality?

BUSINESS

·  It can make a commodity stand out;

·  It makes it possible for users to start a relationship with the product and brand.

DESIGNERS

· We are forced to think beyond function;

· We can approach the product as if it would interact with us, which helps to design the details.

USERS

·  Users automatically attribute human behavior to everything around them;

·  Products with the right personality attributes to the self-image.

WELCOME BRANDING

We need you in our life

Johnny loves you!

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Risk-taking, competitive, irreverent, overwhelmingly consumed by sport, professional

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Product personality

Product personality

Product personality

Product personality

Brand personality

COME ON, WE WANT

EXAMPLES Or we’ll fall asleep

25 UX LX 2011 25 Product Personality - Jeroen van Geel 25 Product Personality - Jeroen van Geel 25 Product Personality - Jeroen van Geel Formal, authoritative, traditional, old fashioned

26 UX LX 2011 26 Product Personality - Jeroen van Geel 26 Product Personality - Jeroen van Geel 26 Product Personality - Jeroen van Geel 26 Product Personality - Jeroen van Geel Formal, authoritative, personal & guiding

Personal, confident, fun & complete

28 UX LX 2011 28 Product Personality - Jeroen van Geel 28 Product Personality - Jeroen van Geel Pragmatic, independent, no-nonsense, unorganized, friend

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Authoritative, moody, reserved

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Humorous, friendly, easy going and still a clear message

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More to explore

www.fabrique.nl www.johnnyholland.org

Jeroen van Geel jeroeng@fabrique.nl linkedin.com/in/jeroenvangeel @jeroenvangeel

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