The Childish Washer & The Happy Website: The Power of Product Personality

33
- Jeroen van Geel - THE CHILDISH WASHER & THE HAPPY WEBSITE The power of product personality

description

Everything around us has a personality, at least that's the way people perceive things around them. The moment we see other people or animals for the first time we will automatically attribute personality traits to them. But we also attribute personality traits to products around us. We can see a car and find it friendly, funny and provocative or think of it as serious and caring. The same goes for every product you can imagine, ranging from washers to websites. And even though product designers have been aware of this fact for a long time (and designed the products accordingly), web designers haven't thought about it.On the web we've been looking so much at making things usable that we've forget to design a personality into our products. And it's exactly that personality that will make websites engage with it's users on the right level. So in this talk I would like to explain what product personality is all about, where it comes from, how it helps design better products (and experiences) and especially how UX designers can design for it.

Transcript of The Childish Washer & The Happy Website: The Power of Product Personality

Page 1: The Childish Washer & The Happy Website: The Power of Product Personality

- Jeroen van Geel -

THE CHILDISH WASHER & THE HAPPY WEBSITE

The power of product personality

Page 2: The Childish Washer & The Happy Website: The Power of Product Personality

2 UX LX 2011

Page 3: The Childish Washer & The Happy Website: The Power of Product Personality

3 UX LX 2011

Page 4: The Childish Washer & The Happy Website: The Power of Product Personality

4 UX LX 2011

Page 5: The Childish Washer & The Happy Website: The Power of Product Personality

5 UX LX 2011

Page 6: The Childish Washer & The Happy Website: The Power of Product Personality

BUT THERE IS A PROBLEM

And it’s mainly our fault!

Page 7: The Childish Washer & The Happy Website: The Power of Product Personality

7 UX LX 2011

Page 8: The Childish Washer & The Happy Website: The Power of Product Personality

8 UX LX 2011

Page 9: The Childish Washer & The Happy Website: The Power of Product Personality

9 UX LX 2011

Page 10: The Childish Washer & The Happy Website: The Power of Product Personality

10 UX LX 2011

Page 11: The Childish Washer & The Happy Website: The Power of Product Personality

11 UX LX 2011

Page 12: The Childish Washer & The Happy Website: The Power of Product Personality

12 UX LX 2011

Page 13: The Childish Washer & The Happy Website: The Power of Product Personality

Design patterns

Information architecture

Outlines Wireframes

Usability Personality

Storytelling

Meaning

Page 14: The Childish Washer & The Happy Website: The Power of Product Personality

Why product personality?

USERS

·  Users automatically attribute human behavior to everything around them;

·  Products with the right personality attributes to the self-image.

Page 15: The Childish Washer & The Happy Website: The Power of Product Personality

Personality facts

· Undiluted personalities are preferred over complicated ones;

· Flaws add to the believability of a personality;

· We judge in the first moment

· People prefer like-minded personalities;

Page 16: The Childish Washer & The Happy Website: The Power of Product Personality

People prefer like-minded personalities

Linus!

Max!

Personality facts

Page 17: The Childish Washer & The Happy Website: The Power of Product Personality

Why product personality?

BUSINESS

·  It can make a commodity stand out;

·  It makes it possible for users to start a relationship with the product and brand.

DESIGNERS

· We are forced to think beyond function;

· We can approach the product as if it would interact with us, which helps to design the details.

USERS

·  Users automatically attribute human behavior to everything around them;

·  Products with the right personality attributes to the self-image.

Page 18: The Childish Washer & The Happy Website: The Power of Product Personality

WELCOME BRANDING

We need you in our life

Johnny loves you!

Page 19: The Childish Washer & The Happy Website: The Power of Product Personality

19 UX LX 2011

Risk-taking, competitive, irreverent, overwhelmingly consumed by sport, professional

Page 20: The Childish Washer & The Happy Website: The Power of Product Personality

20 UX LX 2011

Page 21: The Childish Washer & The Happy Website: The Power of Product Personality

21 UX LX 2011

Page 22: The Childish Washer & The Happy Website: The Power of Product Personality

22 UX LX 2011

Page 23: The Childish Washer & The Happy Website: The Power of Product Personality

23 UX LX 2011

Product personality

Product personality

Product personality

Product personality

Brand personality

Page 24: The Childish Washer & The Happy Website: The Power of Product Personality

COME ON, WE WANT

EXAMPLES Or we’ll fall asleep

Page 25: The Childish Washer & The Happy Website: The Power of Product Personality

25 UX LX 2011 25 Product Personality - Jeroen van Geel 25 Product Personality - Jeroen van Geel 25 Product Personality - Jeroen van Geel Formal, authoritative, traditional, old fashioned

Page 26: The Childish Washer & The Happy Website: The Power of Product Personality

26 UX LX 2011 26 Product Personality - Jeroen van Geel 26 Product Personality - Jeroen van Geel 26 Product Personality - Jeroen van Geel 26 Product Personality - Jeroen van Geel Formal, authoritative, personal & guiding

Page 27: The Childish Washer & The Happy Website: The Power of Product Personality

Personal, confident, fun & complete

Page 28: The Childish Washer & The Happy Website: The Power of Product Personality

28 UX LX 2011 28 Product Personality - Jeroen van Geel 28 Product Personality - Jeroen van Geel Pragmatic, independent, no-nonsense, unorganized, friend

Page 29: The Childish Washer & The Happy Website: The Power of Product Personality

29 UX LX 2011

Authoritative, moody, reserved

Page 30: The Childish Washer & The Happy Website: The Power of Product Personality

30 UX LX 2011

Humorous, friendly, easy going and still a clear message

Page 31: The Childish Washer & The Happy Website: The Power of Product Personality

31 UX LX 2011

Page 32: The Childish Washer & The Happy Website: The Power of Product Personality

More to explore

www.fabrique.nl www.johnnyholland.org

Jeroen van Geel [email protected] linkedin.com/in/jeroenvangeel @jeroenvangeel

Page 33: The Childish Washer & The Happy Website: The Power of Product Personality

33 UX LX 2011