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660-358-8526
SARAH EVANS sarahsfav.es I @PRsarahevans I 224.789.8314
• People remember it!• Involves an emotional connection!• Relatable!• Written, visual and audio!
Share, care or swear!
GREAT CONTENT
YOUR “SELFIE” (i.e. workflow)
1. CONTENT IDENTIFICATION AND CREATION
2. PLATFORM-‐SPECIFIC APPS AND TOOLS
3. MARKETING AND AUTOMATION SOCIAL TOOLS
4. ANALYTICS AND MONITORING
CONTENT IDENTIFICATION
& CREATION Share your favorite tools during this talk, use #socialfresh.
STORIES, TRENDS & CONTENT
• POPurls (URL trends from all over the web) (hFp://popurls.com/)
• Websta (Trending on Instagram) hFp://web.stagram.com/hot/
• Rebloggy (Trending on Tumblr) hFp://rebloggy.com/trending_tags
• Viral Video Chart hFp://viralvideochart.unrulymedia.com/all
• PinAlerts (Pinterest alerts) (pinalerts.com)
• Facebook trends (Facebook home page)
• Google Top Searches hFp://www.google.com/trends/hoFrends)
• Trending on YouTubehFps://www.youtube.com/trendsdashboard
• Boardreader (forum search engine) (boardreader.com)
• #tagboard: search any hashtag across most social networks (hFp://tagboard.com)
Sarah Evans – Sevans Strategy © 2014
• SlideShare • Reddit • Feedly (iOS and Android) • RSS feeds • IFTTT and/or Zapier • Flipboard • Google Trends or Hot
Searches
STORIES, TRENDS & CONTENT
Sarah Evans – Sevans Strategy © 2014
Social EdCal Tools • ProducRvity and
collaboraRon tools, like Asana or BaseCamp where you can assign deadlines;
• Plugins, like Edit Flow and CoSchedule ($10 month) for Wordpress that sync with iCal and Google Calendar;
• High output products, like DivvyHQ that are pla[orm agnos\c, create mul\ple calendars;
• Good, old-‐fashioned spreadsheets, like Word or Google Spreadsheets; or
• Workhack: Evernote, Google Drive, Google Calendar
BUT, WHAT ABOUT PHOTOS? • Latergramme (browser and
iOS): for Instagram • Viralwoot or ViralTag
(browser) for Pinterest • DoShare (Chrome plug-in):
for Google+ • Evernote (browser, mobile) • Buffer (browser and mobile):
Facebook, Linkedin
Have a beTer way to manage photos? Share now: #socialfresh.
AUTOMATE THE WEB Zapier • Integrates with services, like
Gmail, Mailchimp, Salesforce • More “business” and
enterprise in nature • Example: Add a MailChimp
subscriber to a list from Wufoo form
• Freemium (100 tasks per month, 5 zaps)
IFTTT • More free services and
social (e.g. TwiFer, Facebook, Etsy, Google)
• Limited to certain types of tasks
• Limited to a certain number of ac\ons
• Completely free
View my public IFTTT recipes at:
ifttt.com/p/sarahevans
3RD PARTY INVOLVEMENT • Twibble (twibble.io):
publish content from any RSS feed to TwiFer (with imagery)
• Triberr: find other bloggers to share your stuff (2.5 out of 4 stars)
• RoundTeam (roundteam.co) ($): Connect your TwiFer account and let others contribute
As a digital correspondent, I have to be able to create and
share content on the fly…
MY TOP 10, CAN’T-LIVE-WITHOUT LIST, THAT WON’T COST YOU A DIME
1. Buffer 2. IFTTT 3. RebelMouse 4. SocialMention 5. Wedgies
6. Evernote 7. Rafflecopter 8. Twitter mobile notifications
9. Over 10. 8mm
TABLET TO: CAPTURE, EDIT
& SHARE • iOgrapher ($65) • Wide angle lens ($20-‐30)
• Shotgun mic ($200-‐300)
• Tripod ($30-‐70) • LED light ($50-‐100) I have the case with me if you want to see it.
ADDITIONAL CONTENT CREATION TOOLS
• Screenr (web-‐based screen recorder) • Canva (Facebook covers, invites, blog
content) • SoundCloud (audio) • Timetoast (shareable, embeddable
\melines) • Givver (donate via tweets) • ThingLink (make images interac\ve)
(thinglink.com) • Piktochart (infographic creator)
Share your favorite tools during this talk, use #socialfresh.
THE PINTRISTIFICATION & INSTAGRAMIZATION OF CONTENT
If you like it, then you should have put a filter on it.
EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO
PRO TIP: Use Google Reverse Image Search to find proper attribution for any photo you or
your brand does not own.
http://images.google.com/!
9 APPS FOR CREATING GREAT VISUALS FROM YOUR PHONE
• Phonto (iOS & Android) • Over (iOS only) • PicFrame (iOS & Android) • Phoster (iOS only) • VSCOcam (iOS &
Android)
• Screenshot (iOS & Android)
• GifBoom (iOS & Android) • A Beautiful Mess (iOS &
Android) • PhotoRepost (iOS &
Android)
Add to this list with #socialfresh and tag me @PRsarahevans!
• iMovie (iOS) • 8mm (iOS & Android) • ChatterPix (iOS only) • Directr (iOS only) • YouTube Capture (iOS &
Android)
10 APPS FOR CREATING GREAT VIDEOS FROM YOUR PHONE
• WeVideo (Android only) • Lapse It (iOS & Android) • Animoto (browser, iOS &
Android) • Explain Everything (iOS &
Android) • ABCYa Animate (stop-motion
animation) (iOS)
Want tips for Instagram and Vine videos? Later. ;)
DESKTOP: CHAMPAGNE TASTE, BEER BUDGET?
• PicMonkey: give every photo the “Instagram” look and dimensions
• Canva: quickly create presenta\ons Facebook covers, blog graphics, book covers, etc…
• LICEcap: record your screen and save as an animated GIF (www.cockos.com)
4 TOOLS TO MANAGE INSTAGRAM Statigr.am à web-based Instagram manager with analytics, lets you create a Facebook tab.
Repost à mobile app where you can browse community content and repost it with attribution (Android + iOS)
Latergramme (free) and Postso (paid) à web and mobile-based photo scheduling tools
Twtrlnd à desktop tool to analyze your competitor and/or customer social accounts.
4 TOOLS TO MANAGE TWITTER • Hootsuite: (any size business, even for
enterprise) comprehensive social media dashboard: monitor, respond, track, assign tasks to team members, integrate with your short URL
• Tweetdeck: (perfect for small businesses, entrepreneurs and startups): owned by TwiFer and only monitors TwiFer
• Sharedby: add a custom engagement bar to every link you share
• TwiTer Ads (na\ve): run ads on browser and mobile version, now complete with conversa\on tracking for mobile and more robust analy\cs
hootsuite.com
tweetdeck.com
sharedby.co
ads.twitter.com
PRO FACEBOOK TOOL: Swayy • Suggests custom content
for any Facebook page you connect
• Also works with TwiFer and Linkedin
• Shows trending topics in your community and circles
• Share now or later
app.sway.co
REAL-TIME & LIVE SHARING • Livefyre (with Storify): power
blog comments (free), Sidenotes (paid) and LiveBlog, LiveChat and LiveReviews
• ScribbleLive (just acquired CoverItLive): real-‐\me website updates, live coverage (used by CNN, AP, Mashable, etc…)
• RebelMouse: power a website or blog and update real-‐\me, visualize live conversa\ons, moderate contributors
SOCIAL POLLING wedgies.com
• Voting links visible • Real-time results • SMS option (great for
live events!) • Only polling platform
integrated with Tumblr (front end and dashboard)
DISTRIBUTION: WHERE DO YOU SHARE ALL THE THINGS?
• Website • Blog (RebelMouse,
Tumblr, Wordpress, MoPro)
• Social • Email • Mobile • Traditional
Create your arsenal, or add to content checklist
SYNDICATION & DISTRIBUTION
• AtContent: http://atcontent.com/Studio/Text/8694879586578442R.textproject/
• Taboola ($2,000 per month) or $525 per week • Sign up for scribal http://scribol.com • Sign up for simplereach http://simplereach.com/ • Set up SharedBy.co • Linkedin ad • Viral Content Buzz http://viralcontentbuzz.com/ • Submit to Yahoo Contributor Network
https://contributor.yahoo.com/account/ • Submit to CNN iReport http://ireport.cnn.com/ • If it's a compelling image, share via
IMGUR http://imgur.com/ • Share via Scoop.it http://www.scoop.it
• Post to glipho http://glipho.com/sarahevans/desk • Link your post to an answer in Quora
https://www.quora.com/ • Link your post to an answer in Yahoo Questions
and Answers http://answers.yahoo.com/question/index?qid=20090113091544AAepYhS
• Create slides of your content and send to Slideshare
• If you're a journalist, add to your MuckRack portfolio http://muckrack.com
• IF THIS IS A MEME or VIRAL IMAGE, submit to Know Your Meme http://knowyourmeme.com/photos/trending
• Google News http://support.google.com/news/publisher/bin/bin/static.py?hl=en&ts=2394225&page=ts.cs&from=191208
MARKETING & AUTOMATION
TOOLS
A FEW I KNOW & LOVE… • Hubspot: email marke\ng, customer
engagement, pipeline, social ads (small to large business)
• Moz: Inbound marke\ng Rankings, links, social, SEO opps, customer repots, research tools (small to large business, entrepreneurs, anyone, really!)
• Marketo: email and campaign management, budget and marke\ng calendar, social sharing
• Eloqua/Oracle: web conferencing, content marke\ng apps, CRM, Facebook Insight Management, Twilio SMS & Pic messaging, event check-‐in, predic\ve lead scoring (large, enterprise, franchise)
ANALYTICS & MONITORING
WHICH IS RIGHT FOR YOU? • socialmenRon: quick, free social media search, shows
current social trending topics, segment by type of social (e.g. microblogs, images, videos, etc…)
• UberVU (owned by Hootsuite): brand insights, monitoring, social replies, analy\cs, smart reports (small and medium size businesses with acMve social networks)
• BrandWatch: Fully comprehensive and sophis\cated social/web landscape (medium, large and enterprise
• Radian6/Salesforce: listen, publish (Buddy Media) and adver\se (social.com) – TwiFer Cer\fied and Facebook Strategic Preferred Marke\ng Partner, integrated CRM, service cloud (large, enterprise and great for customer service)
PRO TIP: Bitly or awe.sm (just acquired by Unified)
LOOKING FOR GUEST BLOGGING OPPORTUNITIES?
• MyBlogGuest • GuestBlogIt • BloggerLinkUp • BlogSynergy • Guest Blog Genius • Guestr • BlogDash • PostJoint
• Copy for Bylines • Guest Blogging Websites • Fizz Niche • Technora\'s directory of
blogs • Alltop • Google Blogsearch • Best of the Web Blogs • On Top List blog directory BONUS!
FAVE ANIMATED GIF SEARCH ENGINES
ü http://www.giphy.com ü http://www.gifbin.com/ ü http://www.gifstache.com/ ü http://forgifs.com/gallery/
main.php ü http://gifsoup.com/ ü http://giftube.com/ ü http://iwdrm.tumblr.com/
MORE?
Email [email protected] or tweet @Prsarahevans me. "
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