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660-358-8526

SARAH EVANS sarahsfav.es I @PRsarahevans I 224.789.8314

•  People remember it!•  Involves an emotional connection!•  Relatable!•  Written, visual and audio!

Share,  care  or  swear!    

GREAT CONTENT

YOUR “SELFIE” (i.e. workflow)

1.  CONTENT  IDENTIFICATION    AND  CREATION  

2.   PLATFORM-­‐SPECIFIC  APPS  AND  TOOLS  

3.  MARKETING  AND  AUTOMATION  SOCIAL  TOOLS  

4.   ANALYTICS  AND  MONITORING  

CONTENT IDENTIFICATION

& CREATION Share  your  favorite  tools  during  this  talk,  use  #socialfresh.  

STORIES, TRENDS & CONTENT

•  POPurls  (URL  trends  from  all  over  the  web)  (hFp://popurls.com/)  

•  Websta  (Trending  on  Instagram)  hFp://web.stagram.com/hot/  

•  Rebloggy  (Trending  on  Tumblr)  hFp://rebloggy.com/trending_tags    

•  Viral  Video  Chart  hFp://viralvideochart.unrulymedia.com/all  

•  PinAlerts  (Pinterest  alerts)  (pinalerts.com)  

   

•  Facebook  trends  (Facebook  home  page)  

•  Google  Top  Searches  hFp://www.google.com/trends/hoFrends)  

•  Trending  on  YouTubehFps://www.youtube.com/trendsdashboard  

•  Boardreader  (forum  search  engine)  (boardreader.com)  

•  #tagboard:  search  any  hashtag  across  most  social  networks  (hFp://tagboard.com)    

Sarah Evans – Sevans Strategy © 2014

•  SlideShare    •  Reddit  •  Feedly  (iOS  and  Android)  •  RSS  feeds  •  IFTTT  and/or  Zapier  •  Flipboard  •  Google  Trends  or  Hot  

Searches  

STORIES, TRENDS & CONTENT

Sarah Evans – Sevans Strategy © 2014

Social EdCal Tools •  ProducRvity  and  

collaboraRon  tools,  like  Asana  or  BaseCamp  where  you  can  assign  deadlines;  

•  Plugins,  like  Edit  Flow  and  CoSchedule  ($10  month)  for  Wordpress  that  sync  with  iCal  and  Google  Calendar;  

•  High  output  products,  like  DivvyHQ  that  are  pla[orm  agnos\c,  create  mul\ple  calendars;  

•  Good,  old-­‐fashioned  spreadsheets,  like  Word  or  Google  Spreadsheets;  or  

•  Workhack:  Evernote,  Google  Drive,  Google  Calendar  

BUT, WHAT ABOUT PHOTOS? •  Latergramme (browser and

iOS): for Instagram •  Viralwoot or ViralTag

(browser) for Pinterest •  DoShare (Chrome plug-in):

for Google+ •  Evernote (browser, mobile) •  Buffer (browser and mobile):

Facebook, Linkedin

Have  a  beTer  way  to  manage  photos?  Share  now:  #socialfresh.  

AUTOMATE THE WEB Zapier    •  Integrates  with  services,  like  

Gmail,  Mailchimp,  Salesforce  •  More  “business”  and  

enterprise  in  nature  •  Example:  Add  a  MailChimp  

subscriber  to  a  list  from  Wufoo  form  

•  Freemium  (100  tasks  per  month,  5  zaps)  

IFTTT  •  More  free  services  and  

social  (e.g.  TwiFer,  Facebook,  Etsy,  Google)  

•  Limited  to  certain  types  of  tasks  

•  Limited  to  a  certain  number  of  ac\ons  

•  Completely  free  

View my public IFTTT recipes at:

ifttt.com/p/sarahevans

3RD PARTY INVOLVEMENT •  Twibble  (twibble.io):  

publish  content  from  any  RSS  feed  to  TwiFer  (with  imagery)  

•  Triberr:  find  other  bloggers  to  share  your  stuff  (2.5  out  of  4  stars)  

•  RoundTeam  (roundteam.co)  ($):  Connect  your  TwiFer  account  and  let  others  contribute  

As a digital correspondent, I have to be able to create and

share content on the fly…

MY TOP 10, CAN’T-LIVE-WITHOUT LIST, THAT WON’T COST YOU A DIME

1.  Buffer 2.  IFTTT 3.  RebelMouse 4.  SocialMention 5.  Wedgies

6. Evernote 7. Rafflecopter 8. Twitter mobile notifications

9. Over 10. 8mm

TABLET TO: CAPTURE, EDIT

& SHARE •  iOgrapher  ($65)  •  Wide  angle  lens  ($20-­‐30)  

•  Shotgun  mic  ($200-­‐300)  

•  Tripod  ($30-­‐70)  •  LED  light  ($50-­‐100)  I  have  the  case  with  me  if  you  want  to  see  it.  

ADDITIONAL CONTENT CREATION TOOLS

•  Screenr  (web-­‐based  screen  recorder)    •  Canva  (Facebook  covers,  invites,  blog  

content)  •  SoundCloud  (audio)  •  Timetoast  (shareable,  embeddable  

\melines)  •  Givver  (donate  via  tweets)  •  ThingLink  (make  images  interac\ve)  

(thinglink.com)  •  Piktochart  (infographic  creator)  

Share  your  favorite  tools  during  this  talk,  use  #socialfresh.  

THE PINTRISTIFICATION & INSTAGRAMIZATION OF CONTENT

If  you  like  it,  then  you  should  have  put  a  filter  on  it.  

EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO

PRO TIP: Use Google Reverse Image Search to find proper attribution for any photo you or

your brand does not own.

http://images.google.com/!

9 APPS FOR CREATING GREAT VISUALS FROM YOUR PHONE

•  Phonto (iOS & Android) •  Over (iOS only) •  PicFrame (iOS & Android) •  Phoster (iOS only) •  VSCOcam (iOS &

Android)

•  Screenshot (iOS & Android)

•  GifBoom (iOS & Android) •  A Beautiful Mess (iOS &

Android) •  PhotoRepost (iOS &

Android)

Add to this list with #socialfresh and tag me @PRsarahevans!

•  iMovie (iOS) •  8mm (iOS & Android) •  ChatterPix (iOS only) •  Directr (iOS only) •  YouTube Capture (iOS &

Android)

10 APPS FOR CREATING GREAT VIDEOS FROM YOUR PHONE

•  WeVideo (Android only) •  Lapse It (iOS & Android) •  Animoto (browser, iOS &

Android) •  Explain Everything (iOS &

Android) •  ABCYa Animate (stop-motion

animation) (iOS)

Want tips for Instagram and Vine videos? Later. ;)

DESKTOP: CHAMPAGNE TASTE, BEER BUDGET?

•  PicMonkey:  give  every  photo  the  “Instagram”  look  and  dimensions  

•  Canva:  quickly  create  presenta\ons  Facebook  covers,  blog  graphics,  book  covers,  etc…  

•  LICEcap:  record  your  screen  and  save  as  an  animated  GIF  (www.cockos.com)    

4 TOOLS TO MANAGE INSTAGRAM Statigr.am à web-based Instagram manager with analytics, lets you create a Facebook tab.

Repost à mobile app where you can browse community content and repost it with attribution (Android + iOS)

Latergramme (free) and Postso (paid) à web and mobile-based photo scheduling tools

Twtrlnd à desktop tool to analyze your competitor and/or customer social accounts.

4 TOOLS TO MANAGE TWITTER •  Hootsuite:    (any  size  business,  even  for  

enterprise)  comprehensive  social  media  dashboard:  monitor,  respond,  track,  assign  tasks  to  team  members,  integrate  with  your  short  URL  

•  Tweetdeck:  (perfect  for  small  businesses,  entrepreneurs  and  startups):  owned  by  TwiFer  and  only  monitors  TwiFer  

•  Sharedby:  add  a  custom  engagement  bar  to  every  link  you  share    

•  TwiTer  Ads  (na\ve):  run  ads  on  browser  and  mobile  version,  now  complete  with  conversa\on  tracking  for  mobile  and  more  robust  analy\cs  

hootsuite.com

tweetdeck.com

sharedby.co

ads.twitter.com

PRO FACEBOOK TOOL: Swayy •  Suggests  custom  content  

for  any  Facebook  page  you  connect  

•  Also  works  with  TwiFer  and  Linkedin  

•  Shows  trending  topics  in  your  community  and  circles  

•  Share  now  or  later  

app.sway.co

REAL-TIME & LIVE SHARING •  Livefyre  (with  Storify):  power  

blog  comments  (free),  Sidenotes  (paid)  and  LiveBlog,  LiveChat  and  LiveReviews  

•  ScribbleLive  (just  acquired  CoverItLive):  real-­‐\me  website  updates,  live  coverage  (used  by  CNN,  AP,  Mashable,  etc…)  

•  RebelMouse:  power  a  website  or  blog  and  update  real-­‐\me,  visualize  live  conversa\ons,  moderate  contributors    

 

SOCIAL POLLING wedgies.com

•  Voting links visible •  Real-time results •  SMS option (great for

live events!) •  Only polling platform

integrated with Tumblr (front end and dashboard)

DISTRIBUTION: WHERE DO YOU SHARE ALL THE THINGS?

•  Website •  Blog (RebelMouse,

Tumblr, Wordpress, MoPro)

•  Social •  Email •  Mobile •  Traditional

Create your arsenal, or add to content checklist

SYNDICATION & DISTRIBUTION

•  AtContent: http://atcontent.com/Studio/Text/8694879586578442R.textproject/

•  Taboola ($2,000 per month) or $525 per week •  Sign up for scribal http://scribol.com •  Sign up for simplereach http://simplereach.com/ •  Set up SharedBy.co •  Linkedin ad •  Viral Content Buzz http://viralcontentbuzz.com/ •  Submit to Yahoo Contributor Network

https://contributor.yahoo.com/account/ •  Submit to CNN iReport http://ireport.cnn.com/ •  If it's a compelling image, share via

IMGUR http://imgur.com/ •  Share via Scoop.it http://www.scoop.it

•  Post to glipho http://glipho.com/sarahevans/desk •  Link your post to an answer in Quora

https://www.quora.com/ •  Link your post to an answer in Yahoo Questions

and Answers http://answers.yahoo.com/question/index?qid=20090113091544AAepYhS

•  Create slides of your content and send to Slideshare

•  If you're a journalist, add to your MuckRack portfolio http://muckrack.com

•  IF THIS IS A MEME or VIRAL IMAGE, submit to Know Your Meme http://knowyourmeme.com/photos/trending

•  Google News http://support.google.com/news/publisher/bin/bin/static.py?hl=en&ts=2394225&page=ts.cs&from=191208

MARKETING & AUTOMATION

TOOLS

A FEW I KNOW & LOVE… •  Hubspot:  email  marke\ng,  customer  

engagement,  pipeline,  social  ads  (small  to  large  business)  

•  Moz:  Inbound  marke\ng  Rankings,  links,  social,  SEO  opps,  customer  repots,  research  tools  (small  to  large  business,  entrepreneurs,  anyone,  really!)  

•  Marketo:  email  and  campaign  management,  budget  and  marke\ng  calendar,  social  sharing  

•  Eloqua/Oracle:  web  conferencing,  content  marke\ng  apps,  CRM,  Facebook  Insight  Management,  Twilio  SMS  &  Pic  messaging,  event  check-­‐in,  predic\ve  lead  scoring  (large,  enterprise,  franchise)  

ANALYTICS & MONITORING

WHICH IS RIGHT FOR YOU? •  socialmenRon:  quick,  free  social  media  search,  shows  

current  social  trending  topics,  segment  by  type  of  social  (e.g.  microblogs,  images,  videos,  etc…)  

•  UberVU  (owned  by  Hootsuite):  brand  insights,  monitoring,  social  replies,  analy\cs,  smart  reports  (small  and  medium  size  businesses  with  acMve  social  networks)  

•  BrandWatch:  Fully  comprehensive  and  sophis\cated  social/web  landscape  (medium,  large  and  enterprise  

•  Radian6/Salesforce:  listen,  publish  (Buddy  Media)  and  adver\se  (social.com)  –  TwiFer  Cer\fied  and  Facebook  Strategic  Preferred  Marke\ng  Partner,  integrated  CRM,  service  cloud  (large,  enterprise  and  great  for  customer  service)  

PRO  TIP:  Bitly  or  awe.sm  (just  acquired  by  Unified)  

LOOKING FOR GUEST BLOGGING OPPORTUNITIES?

•  MyBlogGuest  •  GuestBlogIt  •  BloggerLinkUp  •  BlogSynergy  •  Guest  Blog  Genius  •  Guestr  •  BlogDash  •  PostJoint  

•  Copy  for  Bylines  •  Guest  Blogging  Websites  •  Fizz  Niche  •  Technora\'s  directory  of  

blogs  •  Alltop  •  Google  Blogsearch  •  Best  of  the  Web  Blogs  •  On  Top  List  blog  directory    BONUS!

FAVE ANIMATED GIF SEARCH ENGINES

ü http://www.giphy.com ü http://www.gifbin.com/ ü http://www.gifstache.com/ ü http://forgifs.com/gallery/

main.php ü http://gifsoup.com/ ü http://giftube.com/ ü http://iwdrm.tumblr.com/

MORE?

Email prsarahevans@gmail.com or tweet @Prsarahevans me. "