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The Benefits of
Social MediaMarketing
Janette Speyer, @websuccess #WSTLimoneira
Online Marketing and Branding Strategist at Web Success Team
Overview:Social Media Program
o Outline a Plan / Devise a Strategy
o Being Searchable
o Your Website
o Your Blog
o Social Media Program
Outline a Plan and Devise a Strategy
o What Message Do You Want to Deliver?
o Who Is Your Target?
o How Do You Want to Be Perceived?
o What Is Your Unique Selling Proposition?
o What Sets You Apart From Your Competition?
Be Searchable
o Keywords are the most important components for your online marketing efforts.
o Use your branded keywords in your profiles.
o Review your keywords once a month.
Socializing Your Website
o Optimized for searcho Strong call to actiono Easy to navigate
o It has a branded blogo Add your social media profiles o Add options to share
What Do I Put on My Blog?
o A relevant picture with a comment
o A quote or a tip
o An experience relevant to your industry
o Post an opinion about someone else’s blog
Your Social Media Profileso Tell your story. Use it to brand yourself.
o Make sure your profiles are all complete.
o Solve a problem for your visitors.
o Make your website and your blog links available.
o Make sure you can be contacted.
o Pepper your keywords in your biographies and your posts.
Start Talking!o Build trust and cultivate
relationships
o Post your updates
o Don’t just tout your services
o Post shout-outs to customers
o Offer free samples
o Have a strategy for customer service
Getting Brand Ambassadors!
o “Like” pages and posts
o Thank your followers
o Encourage sharing
o Give back
o Offer incentivesand perks
Marketing with Facebook
o Branding and selling
o Create a business page
o Engagement
o Drive traffic to your website
o Draw on your existing network
o Sharing information
o Customer service
o Lead generation
Marketing with LinkedIn
o Get to know prospect first before selling
o Try to be helpful, offer advice
o Send people to your website
o Also give and get recommendations
o Grow your network join groups
o Start discussions and ask questions
#Hashtag Marketing with Twitter
o Tweet-Up for interaction
o Follow your competition
o Promote your services
o Brand Your Company
o Stay informed
o Conversational tool
Local Platforms
o Create profiles for your business on Local platforms.
o Use local keywords in your profiles.
o Use Foursquare and Yelp to claim your businesses.
o Encourage people to leave “tips” and “reviews.”
o Manage your online reputation.
20 Minute-A-Day Formula(The time it takes to shower)
o Review your keywords
o Visit your pages and add content
o Look for connections on your favorite platforms
o Share relevant links
o Share your twitter updates
o Share the love and remember to thank a connection by re-tweeting or sharing.
ResourcesLinkedIn:linkedin.com/company/web-success-teamlinkedin.com/in/websuccessteam
Website:WebSuccessTeam.com
Twitter:@websuccess
Facebook:facebook.com/WebSuccessTeam
Google:+JanetteSpeyer
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