The Basics of Managing Up

Helpful hints for public relations and marketing professionals

By Shannon R. Mouton

Make sure you know what is important to your manager, i.e., what are his or her priorities.

Prioritize

You may feel like you're giving a bad impression by asking how your manager

ranks their priorities, but being clear on that is critical to meeting their needs.

Connect with your manager the way he or she prefers to receive

information.

Communicate

• If your manager is a reader, put it in writing.

• If your manager is a listener, speak it. • If he or she likes numbers, quantify your

message.

Make your manager aware of projects and tasks you and your

team are doing well.

Get Attention

Send a congratulatory email to your team and copy your manager. This draws attention to

the success of your project and to your leadership skills.

Ask your manager to work on new and different projects.

Seek Responsibility

Find—and fill—holes in your department before your manager notices them. Your manager will appreciate your foresight.

Stay Relevant Continue to learn about the company, products, services and clients. Read,

observe, participate and ask thoughtful questions.

To learn more about McKinney & Associates, visit www.mckpr.com

McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From the beginning,

McKinney has passionately and skillfully practiced public relations with a conscience for local, national and international organizations.

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