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LUIS SISON, PHD
U P D C O L L E G E O F E N G I N E E R I N G
Technopreneurship
Outline
Startups and technopreneurs
Mindset
Deliberate practice
Innovation
KnowWho*
Lean startup
Support ecosystem
Class flow, policies
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IAP 2s13 teams
FishEye
StickyTrack
DentistTime
MoveOnApp
LivePower
WaterWatch
TBPatrol
Guess the startup!
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Hint #1
All the best things that I did at came from (a) not havingmoney and (b) not having done itbefore, ever. Every single thing thatwe came out with that was really great,I'd never once done that thing in my
life.
Hint #2
Cofounder A single-handedlydesigned all the hardware andsoftware for their personal computerwhile working at his day job at HP.
Cofounder B's mesmerizing charismaandvisionhas been described as a"reality distortion field.
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Hint #1
Two co-founders, Caterina Fake andStewart Butterfield, started theircompany two days after theirhoneymoon. Together with Jason
Classon, this startup's first product,Game Neverending, was an MMORPGthat used IM.
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Hint #2
They eventually addeda chatenvironment with photo sharing,which quickly surpassed GameNeverending itself in popularity
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Hint #1
A fresh college grad and a hedge fundmanager started this company thatinitially developed cryptographysoftware
Hint #2
Their next productwas a service fortransmitting moneyvia the PalmPDA
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Hint #1
With US$500,000 seed capital thatcame mostly from friends, he put upMostron in 1985 to develop chip sets.As a start up company, he had to becost efficient and resourceful. Hethen used equipment from another
company that wasnt used on weekendsto debug chips.
Hint #2
He grew up in Cagayan Valley, studiedEE in Mapua, turned down a joboffer from Meralco, applied as a pilottrainee at PAL, was pirated by Boeing
in the US as a design engineer, got hisMS at Stanford
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Hint #1
This husband and wife team, Isoscelesand Leonora from UP Chemistry soldtheir first product called Calda whichwas based on Isosceles' thesis
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Hint #2
Eventually their company became oneof the leading pharmaceuticalcompanies in RP, and manufactures,among many other drugs, Ascof (fromLagundileaves) under license fromUP
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Entrepreneurship is the pursuit ofopportunity without regard to resourcescurrently controlled.
-Howard Stevenson, Harvard
Why do startups fail?
failing to involve customers andtheir feedback from literally the first
day of a startupslife
-Steve Blank, technopreneur and author ofThe Startup Owners Manual
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get out of the building and talk tothe only folks who matteryourcustomers.
-Steve Blank, technopreneur and author ofThe Startup Owners Manual
Products
Value
There is no value until customer needs and
technical capabilities intersect
Value Creation with Innovation
Customer
Needs
Technical
Capabilities
InnovationTechnology
Process
Product
Service
ITRI
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Can I do this?
Can Entrepreneurs Be Made?
Vivek Wadha. TechCrunch
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10,000 hours
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Deliberate practice
G O A L S E T T I N G
C H A L L E N G I N G P R O G R E S S I O N S
Designed specifically toimprove performance
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R E P E T I T I O N
H I G H L Y D E M A N D I N G M E N T A L L Y
NOT MUCH FUN
Hard work
C O A C H / M E N T O R
Continuous Feedback
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Why go through it?
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One or more of your basic qualitiesare set in stone
Creates an urgency to prove yourselfover and over by undertaking effortswith low risk and high probability ofsuccess
Will frequently lose interest in a
subject when it becomes difficult
Fixed mindset
Basic qualities can be cultivatedthrough your own effort
We dont know upper bounds ofwhat can be achieved with yearsof passion, toil, and training
Growth mindset
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Ideation
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Multidisciplinary example: HealthTech
Diagnostictools
Industrialdesign
Userinterface
Businessmodels
Sensors
HealthApps
Userinterface
Visualdesign
Businessmodels
Cloud &Data
Services
Lagundi
National Integrated Research Program on MedicinalPlants Headed by Dr. Nelia Maramba
Ateneo: phytochemistry
UP Dil: bioassays
UPMla Pharmacy: pharmaceutical studies
UP Mla, PGH: clinical trials
UPLB: propagation, postharvest
DOST, PCHRD
Industry partner Pascual Laboratories
Formulation, manufacturing,marketing
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Tip:Half-baked ideas are welcomeDo not filter your own ideas
Products
Value
Customer
Needs
Technical
Capabilities
InnovationTechnology
Process
Product
Service
Adapted from ITRI
KnowHow KnowWho
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Activity: KnowWho*
Enumerate your personal and workcontacts Someone you can contact easily and frequently
Name one possible innovationopportunity for each contact
3 min, then pitch for feedback Post on gdocs
Customer
Needs
Integrated
SolutionDifferentiation
Benefits
Up
Market
Pull
We make what we can sell
Preview: Team formation
Min 2/team
Connector/salesman:address key market risk Provide KnowWho or did the
one-day validation
Maven: address key technicalrisk Provide KnowHow
Project manager Distribute/track tasks
Products
Value Customer
Needs
Technical
Capabilities
InnovationTechnology
Process
Product
Service
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Efficient path to innovation?
Traditional: Stage-gate (Cooper)
http://www.thinkthru.info
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Closing the innovation loop
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Problem: Farmers need field data
Typical approach:
buy a drone, buy ahyper-spectral camera, buythe software for imageprocessing, spend monthsof engineering timeintegrating the camera,
platform and softwaretogether, etc.
http://steveblank.com/2013/07/22/an-mvp-is-not-a-cheaper-product-its-about-smart-
Guide questions (discuss in group)
Whos the customer/user?
Whats the (assumed) value proposition?
Whats the fastest and least expensive way to test the(assumed) value proposition?
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Main goal:market validation(customers, investors, or sponsors)
not just product development
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Innovation acceleration program workflow
OpportunityIdentification
MarketValidation
BusinessDevelopment
Tech &Creative Labs
TechnologyDisclosures
Prototyping Licensing
Spinoffs/IndustryPartners
TechnologyDemand
Pilot sitePrototypingFinancial models
Scale-up
Phase 1:
Technopreneurship intro
Phase 2:
Startup development
Modes of participation
IAP
Techno-preneurshipclass
OJTs /Interns
Thesis, feasib,entrep
students,other campus
R&D
Externalteams
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TBIs in UP Diliman
http://ayalatbi.org/index.php?option =
com_content&task=view&id=21&Itemid=33
http://ayalatbi.org/index.php?option=
com_content&task=view&id=22&Itemid=34
DOST-PEZA Incubator Plan
www.upd.edu.ph/~surp/images/up_map.jpg
Enterprise at NEC
Network partners
DOST
UP ERDFI
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SUMMER 2013 1S2013 2S2013
tartups from the class
2S2012
Delta teams
LGUpdates
distro
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myRemitHub
O R SE N D F I R S T N A M E , L A S T N A M E , E M A I L T O
L U I S . S I S O N @ U P . E D U . P H
UVLEIE298 (Technopreneurship)
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Class Workflow for 1S14
M1Opportunity
identification
One-dayvalidation
Teamformation
First pitch
M2Design sprint
Validation
Devt sprint
Validation
M3Business
model
Validation
IP, techtransfer
Startupplanning
M4Demo day
Screening
Angel pitchpreps
Class Policies
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Class Policies
Non-performing ventures to be deferred Affected members to restart team formation
Teams can pirate / fire team members,
can recruit from outside the class
The goal
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80% of success is just showing up
-Woody Allen
Tips
ReadUVLE
Check-inFB
Converse Build Validate
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Ready?
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