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FEASIBILITY STUDY OF TechUp Inc.
Wednesday February 12,201
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Table of Contents
EXECUTIVE SUMMARY 4
INTRODUCTION AND COMPANY DESCRIPTION 5
MISSION STATEMENT 5GOALS AND OBECTIVES 5
!EY SUCCESS "ACTORS #
LO$ PRICES #INNOVATIVE PRODUCT #
INDUSTRY ANALYSIS %
BA44IE4S TO E5T4Y DI4E'T 'O-!ETITIO5
CONSUMER ANALYSIS &
ECONOMICAL '(TARGET MAR!ET '(
MAR!ETING ''
PRODUCT ''A!! 12PRICE ')
PLACEMENT '*PROMOTION '*FA'EBOO6 1
YOU TUBE 1AD7E4TISE-E5TS 1
CORPORATE CAPABILITIES '#
+UMAN RESOURCES CAPABILITIES '#OPERATIONS '%INVENTORY , PURC+ASING '-PATENT '-$EBSITE DESIGN AND COST '&
APP DESIGN AND COST '&O""ICE LOCATION )(
"INANCIAL PLAN )(
ASSUMPTIONS AND ESTIMATIONS )(INVESTMENTS UTILI.ATION )'"IXED COSTS )'
2
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VARIABLE COSTS )'PROECTIONS )'
"INANCIAL ANALYSIS ))
STATEMENT O" CAS+ "LO$S ))INCOME STATEMENT ANALYSIS ))BALANCE S+EET ANALYSIS )*BREA!EVEN ANALYSIS AND RETURN ON INVESTMENT AND E/UITY )*RATIO ANALYSIS )4"INANCIAL GRO$T+ )4STABILITY AND LI/UIDITY )4
"UTURE GRO$T+ OPPORTUNITIES )5
CONTINGENCY PLAN )#
"INANCIAL )#
OPERATIONS )#MAR!ETING )#+UMAN RESOURCES )%
DECISION )%
ACTION PLAN ANALYSIS O" ALTERNATIVE )-
EX+IBITS )&
APPENDIX A0 BIBLIOGRAP+Y 1IN ORDER O" APPEARANCE IN REPORT2 5*
APPENDIX B0 COST IN"ORMATION SOURCES 55
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E3et67e S88a9:
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(n essen"(a))y r(s?9ree ?year U.S.
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• Se)) LitUp a" a )#8er pr(ce p#(n" (n c#:par(s#n "# c#:pe"("#rs, 8h()e
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In;st9: Anal:s6s
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L(&h", #ne #9 8h(ch (s pr(ce. The Wae?up L(&h" re"a()s a" @//1, a pr(ce subs"an"(a))y
h(&her "han #urs a" @.//. Our )#8er, :#re a=#rdab)e pr(ce (s (dea) 9#r #ur
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Other Competition
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9#r #ur pr#duc" 9r#: c#))e&e and un(
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App)y(n& LitUp as a )(&h" a)ar: c)#c ensures "he b#dy 8()) be b#"h :en"a))y and
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8#u)d se)) LitUp "hr#u&h 9ranch(sed c#nsu:er #r e)ec"r#n(c s"#res such as The
S#urce, 'anada '#:pu"ers, #r 'anad(an T(re. W("h a brand ne8 pr#duc" h#8e
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s#c(a) :ed(a use Faceb##H22. A)) #ur :are"(n& e=#r"s 8()) be 9#cused "#8ards
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%##&)e Ad8#rds 8()) be used as a :e"h#d #9 ad
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and pa&e "raKc pa""erns. We 8()) :easure h#8 e=ec"(
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TechUp Inc. 8()) ha
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9#r: #9 d(
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"# be ready 9#r p(c up. We 8()) buy "he ;n(shed LitUp pr#duc" 9r#: -IS 9#r a a"
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"6nan6al Plan
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c#n"r(bu"(#n, and 8e rep#r" a ne" )#ss 9#r b#"h #ur )#8 and h(&h es"(:a"e. Th(s
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