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FEASIBILITY STUDY OF TechUp Inc.

Wednesday February 12,201

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Table of Contents

EXECUTIVE SUMMARY 4

INTRODUCTION AND COMPANY DESCRIPTION 5

MISSION STATEMENT 5GOALS AND OBECTIVES 5

!EY SUCCESS "ACTORS #

LO$ PRICES #INNOVATIVE PRODUCT #

INDUSTRY ANALYSIS %

BA44IE4S  TO E5T4Y DI4E'T 'O-!ETITIO5

CONSUMER ANALYSIS &

ECONOMICAL '(TARGET MAR!ET '(

MAR!ETING ''

PRODUCT ''A!! 12PRICE ')

PLACEMENT '*PROMOTION '*FA'EBOO6  1

 YOU TUBE 1AD7E4TISE-E5TS 1

CORPORATE CAPABILITIES '#

+UMAN RESOURCES CAPABILITIES '#OPERATIONS '%INVENTORY  , PURC+ASING '-PATENT '-$EBSITE DESIGN AND COST '&

APP DESIGN AND COST '&O""ICE LOCATION )(

"INANCIAL PLAN )(

ASSUMPTIONS AND ESTIMATIONS )(INVESTMENTS UTILI.ATION )'"IXED COSTS )'

2

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VARIABLE COSTS )'PROECTIONS )'

"INANCIAL ANALYSIS ))

STATEMENT O" CAS+ "LO$S ))INCOME STATEMENT ANALYSIS ))BALANCE S+EET ANALYSIS )*BREA!EVEN ANALYSIS AND RETURN ON INVESTMENT AND E/UITY  )*RATIO ANALYSIS )4"INANCIAL GRO$T+ )4STABILITY  AND LI/UIDITY  )4

"UTURE GRO$T+ OPPORTUNITIES )5

CONTINGENCY PLAN )#

"INANCIAL )#

OPERATIONS )#MAR!ETING )#+UMAN RESOURCES )%

DECISION )%

ACTION PLAN ANALYSIS O" ALTERNATIVE )-

EX+IBITS )&

APPENDIX A0 BIBLIOGRAP+Y 1IN ORDER O" APPEARANCE IN REPORT2 5*

APPENDIX B0 COST IN"ORMATION SOURCES 55

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