CVCITCCagayan Valley Computer and Information Technology College, Inc.No. 28 Carreon Street, Centro East, Santiago City, Tel. No. (078) 3050-139www.cvcitc.edu.ph; www.facebook.com/cvcitc.santiago.official; www.twitter.com/cvcitc

HOURSSUBJECT MATTERSPECIFIC OBJECTIVESLEARNING STRATEGIESEVALUATIVE MEASURESVALUINGREFERENCES/MATERIALSEXPECTED OUTCOME/ OUTPUT

1st Week

1s Meet

I. Branding

1. Brand 2. Brand name3. Brand mark4. Institutional brand

At the end of the lesson, you are expected to:1. Define the following terms:branding, brand, brand name, brand mark, trademark and institutional brand;2. Enumerate various existing brands;3. Differentiate brand name and brand mark4. Explain the characteristics of good brand names5. Appreciate the importance of branding.6. Create a new brand name of a certain product

Lecture/Discussion

Springboard

Naming and labeling strategy

Class Participation

Output of activityIntelligence

Cooperative

CreativityTextbook:Mendoza, Shirley I. Modules of Marketing, Rex Book Store, In., 2003

PowerPoint

Empty bottles of Soda productsCreated a new brand name of a certain product