from the brand personality experts

Marilyn Kass + Linda Button

what comes to mind when you see the following brands?

what do you feel when you see the following brands?

brands

^ logos

brands = feelings

“People will forget what you said, people will forget what

you did, but people will never forget how you made them

feel.”

Maya Angelou

what do you want people to feel about you?

be very specific

shoe fetish

$45 $450

brands = value

your brand is how others describe you when you’re not in the room

If you don’t define your brand others will

know your audience

inspire emotion

choose your message

IMAGE

FEELINGS

COLORS

AUDIENCEWORDS

Brand Palette

know your audience

who are your clients/customers?

where do they live?

where do they work?

what do they love about your work?

what else do they love?

what do they value?

know your audience

inspire emotions

inspire emotion

choose one image

inspire emotions

how do you want to make people feel about your work?

EdgyExpressiveEnchantedEffervescentElegantEbullient

FeistyFlowingFreshFriendlyFlamboyantFree-spiritedFeminine GentleGutsyGlowing

High-spiritedHot

ImpassionedIrreverentImpish

AdventurousAdorableArtsyAmusedAffectionateAlluring BalancedBeautifulBoldBraveBright ChildlikeCleverConnectedColorfulComplexClassyCheerful

DeepDazzlingDreamyDynamic 

JoyfulJaunty

LimpidLusciousLivelyLight-hearted

MagicalMysticalMellowNaughtyNatural

OutdoorsyOrganicOptimisticOpulent

PlayfulPensivePreciousPolishedPeacefulPowerful

Quiet

RacyRadiantRomanticRowdyRefined

SpontaneousSaucySpiritedSassySpicySereneSexy

TenderTwinklingTraditional

UninhibitedUrbane

VisionaryVibrant

WarmWholesomeWittyWhimsical

Youthful

ZestyZany 

choose two

words

inspire emotions

choose three colors

inspire emotion

answer these questions

what’s unique about your work?what do you do best?

what are you known for ?what do you want to be known for?

what do you do that no one else does?what are you most passionate about?

inspire emotion

take your answers and circle six of the most most relevant words

words that help you stand out

take all your answers and plug them into the brand palette

IMAGE

FEELINGS

COLORS

AUDIENCEWORDS

does your palette ring true?

does the palette work as a whole?

does the image you selected work with your colors?

does it evoke the feelings you want?

would your audience respond positively to your image and words?

do all the components compliment each other?Run this by your friends and colleagues - ask them to weigh-in, then try it on

and modify as needed

recap

branding = feeling

branding = value

if you don’t define your brand others will

know your audience

inspire emotion

choose your message

Thank you!

Marilyn Kass mkass@tooth-and-nail.com

Linda Button lbutton@tooth-and-nail.com