Support Athlete Development in their sporting and non-sporting careers
IOC International Athletes’ Forum
Lausanne, 11-13 November
Our Goals
Our Responsibilities
Our Role with theOlympic Movement
Our mission is to represent athletes within the Olympic Movement and support them to succeed in their sporting and non-sporting careers
All athlete representatives are empowered
All athletes areequipped with the tools they need to
develop
The value ofathlete
involvementis recognised
The viewpoint of athletes is
represented
Pillar 1:Empower
Athlete Participation
Pillar 2:SupportAthlete
Development
Pillar 3:PromoteAthlete
Involvement
Pillar 4:EnsureAthlete
Representation
Our Role with Athletes
All athletes are equipped with the tools they need to develop their sporting and non-sporting careers
Our role with Athletes
ATHLETES’ EXPERIENCE
IOC’S INFORMATION FLOW
RESOURCES & OLYMPIC SOLIDARITY
Support Athlete Development in their sporting and non-sporting career
Pillar 2
Our role with Athletes
ATHLETES’EXPERIENCE
IOC’S INFORMATION FLOW
RESOURCES & OLYMPIC SOLIDARITY
Pillar 1
Olympic Games Guide
Evaluation and Coordination Commissions
Athlete research
Olympic Athletes’ Hub
Athlete Engagement Strategy
Communication to support athlete
preparation
Athlete Career Programme Strategy
Rights and responsibilities of
athletes
Olympic Solidarity
Games-time activations Maximise resources
Support Athlete Development in their sporting and non-sporting careers
IOC International Athletes’ Forum
Lausanne, 11-13 November
1. WHY ATHLETE365
Offer a one-stop-shop for athletes to access all relevant content related to them.
Athletes are at the centre of the engagement strategy and need to be catered for through a centralised approach.
We need to Increase engagement with athletes on important topics related to their career on and off the field of play.
Olympic Agenda 2020 calls out for higher support and engagement to Athletes
EXTRACTS TAKEN FROM AGENDA 2020 AND THE ATHLETE ENGAGEMENT STRATEGY
We need to put Athletes at the heart of the Olympic movement
=
OLYMPIC ATHLETES HUB
ATHLETE
ATHLETE LEARNING GATEWAY
IOC SPACE
ATHLETE CAREER PROGRAMMEGET READY PACKS
YOUTH OLYMPIC GAMES
THE INTERNATIONAL ATHLETES’ FORUM
ClaritySimplicity
UnityConsistency
ATHLETE365 UNITES ALL IOC ATHLETE INITIATIVES
It will be accessible via a new digital platform, the Games Time Athletes Village and your National Olympic Committee.
ATHLETE FIRST APPROACH
WE DEVELOPED 9 PERSONAS TO HELP US UNDERSTAND AND ADDRESS THE NEEDS OF ATHLETES GLOBALLY
PERSONA 1AGE 18-24RWANDA (LOWER GNI)INCOME $700 PER YEARYOUNG ATHLETE
PERSONA 2AGE 25-34AFGHANISTAN (LOWER GNI)INCOME $630 PER YEAROLYMPIAN
PERSONA 4AGE 18-24MOROCCO (MIDDLE GNI)INCOME $3,030 PER YEARYOUNG ATHLETE
PERSONA 5AGE 25-34EGYPT (MIDDLE GNI)INCOME $3,340 PER YEAROLYMPIAN
PERSONA 6AGE 35+SOUTH AFRICA (MIDDLE GNI)INCOME $6,080 PER YEARRETIRED ATHLETE
PERSONA 7AGE 18-24CANADA (HIGH GNI)INCOME $47,250 PER YEARYOUNG ATHLETE
PERSONA 8AGE 25-34SAUDI ARABIA (HIGH GNI)INCOME $23,550 PER YEAROLYMPIAN
PERSONA 9AGE 35+JAPAN (HIGH GNI)INCOME $38,840 PER YEARRETIRED ATHLETE
PERSONA 3AGE 35+ETHIOPIA (LOWER GNI)INCOME $590 PER YEARRETIRED ATHLETE
2. WHAT IS ATHLETE365
ATHLETE365 IS A BRAND WHICH SUPPORTS ATHLETES ON THEIR JOURNEY TO THE OLYMPIC GAMES AND BEYOND.
IT IS CREATED BY ATHLETES, FOR ATHLETES.
- Build trust between Athletes and the IOC
- Increase engagement between Athletes and the IOC
- Improve the relationship between Athletes and the IOC
AIMS OF ATHLETE365
ATHLETE 365 PLAYBOOK– 2
IMAGERY
IMAGERY SHOULD TO FOCUS ON:THE INDIVIDUAL, NOT THE SPORT.THE JOURNEY, NOT THE COMPETITION
ATHLETE 365 PLAYBOOK– 2
CONTENT THEMES
VOICE LEARNING FINANCE
CAREERS WELLBEING GAMES TIME
ATHLETE365.ORG
3. HOW YOU CAN HELP
ATHLETE365 ROAD MAP
2017 2018 2019
• Build awareness of Athlete 365 amongst the Athlete community
• Unify all IOC Athlete focussed programmes under A365.
• Athletes start to see the benefits of engaging with Athlete 365.
• Athletes increase engagement with IOC athlete-focussed programmes.
• Athletes start to advocate Athlete 365.
• Athlete 365 is completely trusted by Athletes worldwide
• Athlete 365 Ambassador programme in place.
• Athlete 365 outreach programme in place.
• Capture stories around how Athlete 365 has made a genuine difference to Athlete journeys.
– SPREAD THE WORD WITHIN YOUR ATHLETE COMMISSION– SHARE THE VIDEO
– ENCOURAGE YOUR PEERS TO VISIT THE WEBSITE
– FILL IN THE FORTHCOMING SURVEY
HOW YOU CAN HELP
YOUR JOURNEYYOUR FUTURE
THANK YOU
Support Athlete Development in their sporting and non-sporting careers
IOC International Athletes’ Forum
Lausanne, 11-13 November
The role of the athletes entourage
in supporting athletes in their
sporting and non-sporting
careers
What is the athletes’
entourage?
All people associated directly or indirectly with
athletes…
IOC Athletes’ Entourage Commission
IOC Athletes’ Entourage Commission
How the athletes’ entourage is supporting athletes?
Coaches
• Role models
• Main channel to reach athletes
• Major role
• Ethical matters- Anti-doping- Manipulation of Competition- Harassment and abuse
Supporting athletes’ education
Thank You!
Questions?
Support Athlete Development in their sporting and non-sporting careers
IOC International Athletes’ Forum
Lausanne, 11-13 November
Olympic Solidarity
IOC INTERNATIONAL ATHLETES FORUMLausanne11 – 13 Novemver 2017
Mission
Oympic Solidarity Mission
To organise assistance to NOCs, in particular those which have the greatest need of it, in order that NOCs may fulfil their responsibilities to the Olympic Movement while adhering to the IOC strategy.
Develop, promote and protect the
Olympic Movement in their country
National Olympic Committees
(NOCs)
Global Structure
IOC
AfricaOS OfficeANOCA
AmericaOS Office
PASO
AsiaOS Office
OCA
EuropeOS Office
EOC
OceaniaOS Office
ONOC
OSInternational
Office Lausanne,
Switzerland
ANOCOffice
Olympic Solidarity Commission
Funds
Distribution
BROADCAST RIGHTSOCOGs
IFs
NOCs(through
OS)
IOC
Circulation
OLYMPICGAMES
Broadcast Rights
(NOCs’ share)NOCs
OS Programmes Olympic Solidarity
Budget Evolution
1985-1988
28M
1989-1992
54M
1993-1996
75M
1997-2000
121M
2001-2004
209M
2005-2008
244M
2009-2012
311M
2013-2016
440M
2017-2020
509M
+16%
Olympic Solidarity Plan for the XXXII Olympiad 2017 - 2020
Objectives
Increase assistance for
athletes and support NOCs in efforts to protect clean
athletes
World Programmes
COACHES• Technical Courses
for Coaches• Olympic
Scholarships for Coaches
• Development of National Sports
System
NOC MANAGEMENT & KNOWLEDGE
SHARING• NOC Administration
Development• National Courses for
Sport Administrators• International Executive
Courses in Sport Management
• NOC Solidarity Exchanges
ATHLETES• Olympic Scholarships for
Athletes – Pyeongchang2018 & Tokyo 2020
• Team Support Grants• Continental Athlete
Support Grant• Youth Olympic Games –
Athlete Preparation• Athlete Career Transition
• Refugee Athlete Support
PROMOTION OF THE
OLYMPIC VALUES• Sports Medicine and
Protection of Clean Athletes
• Sustainability in Sport• Gender Equality & Diversity
• Sport for Social Development
• Olympic Education, Culture and Legacy
FORUMS & SPECIAL
PROJECTS• Forums & Workshops• Special Projects
20,000 athletes
Olympic Scholarships for Athletes –PyeongChang 2018
Olympic Scholarships for Athletes –Tokyo 2020
Team Support Grant
Continental Athlete Support Grant
Youth Olympic Games –Athlete Support
Athlete CareerTransition
Refugee Athlete Support
Study opportunitiesavailable on
Athletes Hub Liaise
and exchangewith NOC
Share information with other athletes
Be the link between the athletes and
the NOC
ACTION
Support Athlete Development in their sporting and non-sporting careers
IOC International Athletes’ Forum
Lausanne, 11-13 November
Support Athlete Development in their sporting and non-sporting careers
IOC International Athletes’ Forum
Lausanne, 11-13 November
Athletes’ Forum12 November 2017
Lausanne
7000+Pieces of
Content Created
57Agreements with
International Sports Federations
500 LIVE EVENT COMPETITIONS
In 2017
30 ORIGINAL SERIESFrom 25 production companies
In 23 different countries
6.6+ MILLIONFollowers
on Social Media
1+ BILLIONVideo Views
on Social Media
11 LANGUAGESAvailable
on the Web and APP
DPSDigital Platform Service
for Stakeholders Launched
FOUNDING PARTNERSBridgestone, Toyota & Alibaba
PARTNERSHIPSNBC and USOC
EurosportbeIN
AWARD WINNINGContent in Film Festivals
77% < AGE 35Engaging with
Social Media Content
Athlete Content Examples
Original ProgrammingProvides exposure for athletes outside of competition. Topics include training, educational, documentaries and more!
BiosFirst phase data integration of more
than 8,000 athlete bios by early 2018.
Digital & Social MediaPromotional activations and
engagement, plus Facebook Lives, Instagram Takeovers, etc.
Anatomy Of An Olympian
• Localisation and Embeddable Players• Simple Games with a Focus on Youth• Interactivity• Virtual Reality [VR]• eSports• E-Commerce• Interactive Fitness & Health Tools
Olympic Channel Next Steps
“Torch Runner” GameConnects fans with the spirit of the Olympic Torch Relay
http://interactive.olympicchannel.com/8bit/torchrunner/
Olympic+ Interactive Fitness CommunityGetting the Couch Potatoes off the Couch
• User Stories• Technical requirements
ReqsGathering and
Verification
• Send to market
• Assessment
RFPProduction
• Interface Design
• DB Build• Test• Deploy
Contracted Company
Data Management Policy
Application Development
Maintenance& Ongoing Development
March 2017 September 2017 January 2018
Support Athlete Development in their sporting and non-sporting careers
IOC International Athletes’ Forum
Lausanne, 11-13 November
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