Support Athlete Development in their sporting and non-sporting … · 2018. 1. 18. · OLYMPIC...

Support Athlete Development in their sporting and non-sporting careers

IOC International Athletes’ Forum

Lausanne, 11-13 November

Our Goals

Our Responsibilities

Our Role with theOlympic Movement

Our mission is to represent athletes within the Olympic Movement and support them to succeed in their sporting and non-sporting careers

All athlete representatives are empowered

All athletes areequipped with the tools they need to

develop

The value ofathlete

involvementis recognised

The viewpoint of athletes is

represented

Pillar 1:Empower

Athlete Participation

Pillar 2:SupportAthlete

Development

Pillar 3:PromoteAthlete

Involvement

Pillar 4:EnsureAthlete

Representation

Our Role with Athletes

All athletes are equipped with the tools they need to develop their sporting and non-sporting careers

Our role with Athletes

ATHLETES’ EXPERIENCE

IOC’S INFORMATION FLOW

RESOURCES & OLYMPIC SOLIDARITY

Support Athlete Development in their sporting and non-sporting career

Pillar 2

Our role with Athletes

ATHLETES’EXPERIENCE

IOC’S INFORMATION FLOW

RESOURCES & OLYMPIC SOLIDARITY

Pillar 1

Olympic Games Guide

Evaluation and Coordination Commissions

Athlete research

Olympic Athletes’ Hub

Athlete Engagement Strategy

Communication to support athlete

preparation

Athlete Career Programme Strategy

Rights and responsibilities of

athletes

Olympic Solidarity

Games-time activations Maximise resources

1. WHY ATHLETE365

Offer a one-stop-shop for athletes to access all relevant content related to them.

Athletes are at the centre of the engagement strategy and need to be catered for through a centralised approach.

We need to Increase engagement with athletes on important topics related to their career on and off the field of play.

Olympic Agenda 2020 calls out for higher support and engagement to Athletes

EXTRACTS TAKEN FROM AGENDA 2020 AND THE ATHLETE ENGAGEMENT STRATEGY

We need to put Athletes at the heart of the Olympic movement

=

OLYMPIC ATHLETES HUB

ATHLETE

ATHLETE LEARNING GATEWAY

IOC SPACE

ATHLETE CAREER PROGRAMMEGET READY PACKS

YOUTH OLYMPIC GAMES

THE INTERNATIONAL ATHLETES’ FORUM

ClaritySimplicity

UnityConsistency

ATHLETE365 UNITES ALL IOC ATHLETE INITIATIVES

It will be accessible via a new digital platform, the Games Time Athletes Village and your National Olympic Committee.

ATHLETE FIRST APPROACH

WE DEVELOPED 9 PERSONAS TO HELP US UNDERSTAND AND ADDRESS THE NEEDS OF ATHLETES GLOBALLY

PERSONA 1AGE 18-24RWANDA (LOWER GNI)INCOME $700 PER YEARYOUNG ATHLETE

PERSONA 2AGE 25-34AFGHANISTAN (LOWER GNI)INCOME $630 PER YEAROLYMPIAN

PERSONA 4AGE 18-24MOROCCO (MIDDLE GNI)INCOME $3,030 PER YEARYOUNG ATHLETE

PERSONA 5AGE 25-34EGYPT (MIDDLE GNI)INCOME $3,340 PER YEAROLYMPIAN

PERSONA 6AGE 35+SOUTH AFRICA (MIDDLE GNI)INCOME $6,080 PER YEARRETIRED ATHLETE

PERSONA 7AGE 18-24CANADA (HIGH GNI)INCOME $47,250 PER YEARYOUNG ATHLETE

PERSONA 8AGE 25-34SAUDI ARABIA (HIGH GNI)INCOME $23,550 PER YEAROLYMPIAN

PERSONA 9AGE 35+JAPAN (HIGH GNI)INCOME $38,840 PER YEARRETIRED ATHLETE

PERSONA 3AGE 35+ETHIOPIA (LOWER GNI)INCOME $590 PER YEARRETIRED ATHLETE

2. WHAT IS ATHLETE365

ATHLETE365 IS A BRAND WHICH SUPPORTS ATHLETES ON THEIR JOURNEY TO THE OLYMPIC GAMES AND BEYOND.

IT IS CREATED BY ATHLETES, FOR ATHLETES.

- Build trust between Athletes and the IOC

- Increase engagement between Athletes and the IOC

- Improve the relationship between Athletes and the IOC

AIMS OF ATHLETE365

ATHLETE 365 PLAYBOOK– 2

IMAGERY

IMAGERY SHOULD TO FOCUS ON:THE INDIVIDUAL, NOT THE SPORT.THE JOURNEY, NOT THE COMPETITION

ATHLETE 365 PLAYBOOK– 2

CONTENT THEMES

VOICE LEARNING FINANCE

CAREERS WELLBEING GAMES TIME

ATHLETE365.ORG

3. HOW YOU CAN HELP

ATHLETE365 ROAD MAP

2017 2018 2019

• Build awareness of Athlete 365 amongst the Athlete community

• Unify all IOC Athlete focussed programmes under A365.

• Athletes start to see the benefits of engaging with Athlete 365.

• Athletes increase engagement with IOC athlete-focussed programmes.

• Athletes start to advocate Athlete 365.

• Athlete 365 is completely trusted by Athletes worldwide

• Athlete 365 Ambassador programme in place.

• Athlete 365 outreach programme in place.

• Capture stories around how Athlete 365 has made a genuine difference to Athlete journeys.

– SPREAD THE WORD WITHIN YOUR ATHLETE COMMISSION– SHARE THE VIDEO

– ENCOURAGE YOUR PEERS TO VISIT THE WEBSITE

– FILL IN THE FORTHCOMING SURVEY

HOW YOU CAN HELP

YOUR JOURNEYYOUR FUTURE

THANK YOU

The role of the athletes entourage

in supporting athletes in their

sporting and non-sporting

careers

What is the athletes’

entourage?

All people associated directly or indirectly with

athletes…

IOC Athletes’ Entourage Commission

IOC Athletes’ Entourage Commission

How the athletes’ entourage is supporting athletes?

Coaches

• Role models

• Main channel to reach athletes

• Major role

• Ethical matters- Anti-doping- Manipulation of Competition- Harassment and abuse

Supporting athletes’ education

Thank You!

Questions?

Olympic Solidarity

IOC INTERNATIONAL ATHLETES FORUMLausanne11 – 13 Novemver 2017

Mission

Oympic Solidarity Mission

To organise assistance to NOCs, in particular those which have the greatest need of it, in order that NOCs may fulfil their responsibilities to the Olympic Movement while adhering to the IOC strategy.

Develop, promote and protect the

Olympic Movement in their country

National Olympic Committees

(NOCs)

Global Structure

IOC

AfricaOS OfficeANOCA

AmericaOS Office

PASO

AsiaOS Office

OCA

EuropeOS Office

EOC

OceaniaOS Office

ONOC

OSInternational

Office Lausanne,

Switzerland

ANOCOffice

Olympic Solidarity Commission

Distribution

BROADCAST RIGHTSOCOGs

IFs

NOCs(through

OS)

IOC

Circulation

OLYMPICGAMES

Broadcast Rights

(NOCs’ share)NOCs

OS Programmes Olympic Solidarity

Budget Evolution

1985-1988

28M

1989-1992

54M

1993-1996

75M

1997-2000

121M

2001-2004

209M

2005-2008

244M

2009-2012

311M

2013-2016

440M

2017-2020

509M

+16%

Olympic Solidarity Plan for the XXXII Olympiad 2017 - 2020

Objectives

Increase assistance for

athletes and support NOCs in efforts to protect clean

athletes

World Programmes

COACHES• Technical Courses

for Coaches• Olympic

Scholarships for Coaches

• Development of National Sports

System

NOC MANAGEMENT & KNOWLEDGE

SHARING• NOC Administration

Development• National Courses for

Sport Administrators• International Executive

Courses in Sport Management

• NOC Solidarity Exchanges

ATHLETES• Olympic Scholarships for

Athletes – Pyeongchang2018 & Tokyo 2020

• Team Support Grants• Continental Athlete

Support Grant• Youth Olympic Games –

Athlete Preparation• Athlete Career Transition

• Refugee Athlete Support

PROMOTION OF THE

OLYMPIC VALUES• Sports Medicine and

Protection of Clean Athletes

• Sustainability in Sport• Gender Equality & Diversity

• Sport for Social Development

• Olympic Education, Culture and Legacy

FORUMS & SPECIAL

PROJECTS• Forums & Workshops• Special Projects

20,000 athletes

Olympic Scholarships for Athletes –PyeongChang 2018

Olympic Scholarships for Athletes –Tokyo 2020

Team Support Grant

Continental Athlete Support Grant

Youth Olympic Games –Athlete Support

Athlete CareerTransition

Refugee Athlete Support

Study opportunitiesavailable on

Athletes Hub Liaise

and exchangewith NOC

Share information with other athletes

Be the link between the athletes and

the NOC

ACTION

Athletes’ Forum12 November 2017

Lausanne

7000+Pieces of

Content Created

57Agreements with

International Sports Federations

500 LIVE EVENT COMPETITIONS

In 2017

30 ORIGINAL SERIESFrom 25 production companies

In 23 different countries

6.6+ MILLIONFollowers

on Social Media

1+ BILLIONVideo Views

on Social Media

11 LANGUAGESAvailable

on the Web and APP

DPSDigital Platform Service

for Stakeholders Launched

FOUNDING PARTNERSBridgestone, Toyota & Alibaba

PARTNERSHIPSNBC and USOC

EurosportbeIN

AWARD WINNINGContent in Film Festivals

77% < AGE 35Engaging with

Social Media Content

Athlete Content Examples

Original ProgrammingProvides exposure for athletes outside of competition. Topics include training, educational, documentaries and more!

BiosFirst phase data integration of more

than 8,000 athlete bios by early 2018.

Digital & Social MediaPromotional activations and

engagement, plus Facebook Lives, Instagram Takeovers, etc.

Anatomy Of An Olympian

• Localisation and Embeddable Players• Simple Games with a Focus on Youth• Interactivity• Virtual Reality [VR]• eSports• E-Commerce• Interactive Fitness & Health Tools

Olympic Channel Next Steps

“Torch Runner” GameConnects fans with the spirit of the Olympic Torch Relay

http://interactive.olympicchannel.com/8bit/torchrunner/

http://interactive.olympicchannel.com/8bit/torchrunner/

Olympic+ Interactive Fitness CommunityGetting the Couch Potatoes off the Couch

• User Stories• Technical requirements

ReqsGathering and

Verification

• Send to market

• Assessment

RFPProduction

• Interface Design

• DB Build• Test• Deploy

Contracted Company

Data Management Policy

Application Development

Maintenance& Ongoing Development

March 2017 September 2017 January 2018

Support Athlete Development in their sporting and non-sporting … · 2018. 1. 18. · OLYMPIC...

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Transcript of Support Athlete Development in their sporting and non-sporting … · 2018. 1. 18. · OLYMPIC...