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Blue Wind (Your Professional Partner)
Supply Chain Managementby Khurram Aziz Shaikh MS HRM # 20
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Need of Supply Chain :
"In today’s world of globalization of economies increased competitive pressure and heightened customer expectations, emerging technologies have had a profound effect on the way the organizations conduct their business. Organizations have to focus on supply chain process integration to bring efficiency, cost effectiveness, productivity in business process to add value to their customers services and offering to gain a competitive advantage. The competition today is not between individual organizations but is between their supply chains”.
We Introduce New services along with latest technology in Supply Chain e.g GPS satellite Tracing System, Radio Frequency Identification (RFID), Bar Coding, GPS Scanning for transportation and intelligent Warehousing system.
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SystemsSystems SupportSupportSystemsSystems SupportSupport
DemandDemand PlanningPlanningDemandDemand PlanningPlanning
PerformancePerformance MetricsMetricsPerformancePerformance MetricsMetrics
ProfilesProfilesProfilesProfiles Internal / ExternalInternal / External
The Start Point – Collaborative EffortThe Start Point – Collaborative Effort
Process Development & ManagementProcess Development & Management
Enablers of the ProcessEnablers of the Process
Creates Creates DC DC DemandDemand
Merchandising Merchandising at store levelat store level
Transit to Transit to Customer’s Customer’s StoresStores
Transit to Transit to Customer Customer DCDC
Product Product Allocation Allocation to Order to Order
EDI EDI transaction transaction
to to CompanyCompany
In-Stock In-Stock Levels dictate Levels dictate a suggested a suggested
orderorder
Store Store ReceiptReceiptStore Store
ReceiptReceipt
Customer DC Customer DC ReceiptReceipt
Order Order Shipment Shipment
(Company DC)(Company DC)
Order Order ProcessingProcessing
(CSC)(CSC)
Order CreationOrder CreationStore Demand Store Demand
Fulfillment Fulfillment (Customer DC)(Customer DC)
Consumer Consumer Take AwayTake Away
InfluenceInfluence
Ensure Compliance at the
Ensure Compliance at the
Customer Level
Customer Level
Impact at the
Impact at the
Customer Level
Customer Level
Customer Customer LogisticsLogistics
CommunicationCommunicationCommunicationCommunication Internal / ExternalInternal / External
Demand / Supply Execution Cycle
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Services• Advanced Procurement• ERP Solution• 4s and 5s• Transportation• Asset Lifecycle Management• Manufacturer system• Order Orchestration and Fulfillment• Product Lifecycle Management• Value Chain Execution Value Chain
Planning
• Through Medium• Roads Transport• Air Transport• Trains• Sea Transportation
• GPS Satellite Tracking• Radio Frequency Identification • Bar Coding• Intelligent Warehouse System
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Why implementing a Supply Chain approach...
Poor servicePoor service
Not 1st. in classNot 1st. in class
Empty shelvesEmpty shelves
Poor forecastingPoor forecasting
Its all about Managing Expectations……..
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Competitors
• Agility (intelligent ERP System/warehouse system) end to end solution
• E2E Supply Chain Management (intelligent ERP System/warehouse system)
• PTN pvt ltd (only Transportation System)
• TCS pvt Ltd (only Transportation System)
• Other unbranded local transporters and old orthodox warehouse owners
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Forecasting in SC industry
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4Ps Marketing Mix
• Price (depends customized solution)Consumer demand:Consumer demand:
driven by need of business;
availability of others similar Services;
“The higher the price, the higher the value.”
customer unwilling to pay premium price
• Potential substitutes: Potential substitutes:
competitors attracted by high profit margin;
only two “serious” competitors;
unique for now;
easy to imitate;
•
The product lifecycle:The product lifecycle: the newer the product the higher the price;
high profit margin;
recover development costs quickly;
gives a certain prestige to the product
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Marketing Mix – Product Strategy
Brand personality:Brand personality: High Tech total end to end Supply chain management solution 100% reliability with 4s and 5s solution.• Product modification: Product modification: introducing GPS satellite system, RFID, intelligent warehousing system through bar Coding.Avoid product resistance: Avoid product resistance: use more direct (B2B) selling when dealing with retailers/vendors ,
•Create Awareness regarding the Supply Chain Management as whole industry.•B2B (Business to Business)•Direct Selling •Corporate Seminars and Participation in Exhibitions • To win market shares over our top competitor, Agility.
Marketing Mix – Promotion Strategy
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Marketing Mix – Distribution
• Regional Hubs for country wide operation• Karachi
• Sailkot
• Lahore
• Islamabad
• Peshawar
• Quetta
Marketing Offices
• Karachi, Hyderabad
• Sailkot, Lahore and Faisalabad
• Islamabad,
• Peshawar
• Quetta
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Comparison of Old and Intelligent warehouse
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