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Blue Wind (Your Professional Partner)

Supply Chain Managementby Khurram Aziz Shaikh MS HRM # 20

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Need of Supply Chain :

"In today’s world of globalization of economies increased competitive pressure and heightened customer expectations, emerging technologies have had a profound effect on the way the organizations conduct their business. Organizations have to focus on supply chain process integration to  bring efficiency, cost effectiveness, productivity in business process to add value to their customers services and offering to gain a competitive advantage. The competition today is not between individual organizations but is between their supply chains”.

We Introduce New services along with latest technology in Supply Chain e.g GPS satellite Tracing System, Radio Frequency Identification (RFID), Bar Coding, GPS Scanning for transportation and intelligent Warehousing system.

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SystemsSystems SupportSupportSystemsSystems SupportSupport

DemandDemand PlanningPlanningDemandDemand PlanningPlanning

PerformancePerformance MetricsMetricsPerformancePerformance MetricsMetrics

ProfilesProfilesProfilesProfiles Internal / ExternalInternal / External

The Start Point – Collaborative EffortThe Start Point – Collaborative Effort

Process Development & ManagementProcess Development & Management

Enablers of the ProcessEnablers of the Process

Creates Creates DC DC DemandDemand

Merchandising Merchandising at store levelat store level

Transit to Transit to Customer’s Customer’s StoresStores

Transit to Transit to Customer Customer DCDC

Product Product Allocation Allocation to Order to Order

EDI EDI transaction transaction

to to CompanyCompany

In-Stock In-Stock Levels dictate Levels dictate a suggested a suggested

orderorder

Store Store ReceiptReceiptStore Store

ReceiptReceipt

Customer DC Customer DC ReceiptReceipt

Order Order Shipment Shipment

(Company DC)(Company DC)

Order Order ProcessingProcessing

(CSC)(CSC)

Order CreationOrder CreationStore Demand Store Demand

Fulfillment Fulfillment (Customer DC)(Customer DC)

Consumer Consumer Take AwayTake Away

InfluenceInfluence

Ensure Compliance at the

Ensure Compliance at the

Customer Level

Customer Level

Impact at the

Impact at the

Customer Level

Customer Level

Customer Customer LogisticsLogistics

CommunicationCommunicationCommunicationCommunication Internal / ExternalInternal / External

  Demand / Supply Execution Cycle

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Services• Advanced Procurement• ERP Solution• 4s and 5s• Transportation• Asset Lifecycle Management• Manufacturer system• Order Orchestration and Fulfillment• Product Lifecycle Management• Value Chain Execution Value Chain

Planning

• Through Medium• Roads Transport• Air Transport• Trains• Sea Transportation

• GPS Satellite Tracking• Radio Frequency Identification • Bar Coding• Intelligent Warehouse System

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Why implementing a Supply Chain approach...

Poor servicePoor service

Not 1st. in classNot 1st. in class

Empty shelvesEmpty shelves

Poor forecastingPoor forecasting

Its all about Managing Expectations……..

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Competitors

• Agility (intelligent ERP System/warehouse system) end to end solution

• E2E Supply Chain Management (intelligent ERP System/warehouse system)

• PTN pvt ltd (only Transportation System)

• TCS pvt Ltd (only Transportation System)

• Other unbranded local transporters and old orthodox warehouse owners

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Forecasting in SC industry

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4Ps Marketing Mix

• Price (depends customized solution)Consumer demand:Consumer demand:

driven by need of business;

availability of others similar Services;

“The higher the price, the higher the value.”

customer unwilling to pay premium price

• Potential substitutes: Potential substitutes:

competitors attracted by high profit margin;

only two “serious” competitors;

unique for now;

easy to imitate;

•

The product lifecycle:The product lifecycle: the newer the product the higher the price;

high profit margin;

recover development costs quickly;

gives a certain prestige to the product

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Marketing Mix – Product Strategy

Brand personality:Brand personality: High Tech total end to end Supply chain management solution 100% reliability with 4s and 5s solution.• Product modification: Product modification: introducing GPS satellite system, RFID, intelligent warehousing system through bar Coding.Avoid product resistance: Avoid product resistance: use more direct (B2B) selling when dealing with retailers/vendors ,

•Create Awareness regarding the Supply Chain Management as whole industry.•B2B (Business to Business)•Direct Selling •Corporate Seminars and Participation in Exhibitions • To win market shares over our top competitor, Agility.

Marketing Mix – Promotion Strategy

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Marketing Mix – Distribution

• Regional Hubs for country wide operation• Karachi

• Sailkot

• Lahore

• Islamabad

• Peshawar

• Quetta

Marketing Offices

• Karachi, Hyderabad

• Sailkot, Lahore and Faisalabad

• Islamabad,

• Peshawar

• Quetta

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Comparison of Old and Intelligent warehouse

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