E-Recruitment has become the primary communication and marketing tool used for recruiting and enrolling prospective employees and students
Uses the tools of the internet along with databases and content delivery methods to cater to applicant demands quickly.
Decreases the need for print communications Containing costs Shifting the information load to the Internet. Responds to the preferred way in which
students today conduct their college search and handle business transactions.
Increase the efficiency of the process
Reduce time to hire or enroll Provide access to a larger and more diverse
candidate pool. Efficient management of communication with
candidates The ability to easily report on key performance
metrics as a result of internet based tracking systems.
Allowing easier monitoring and tracking of recruitment related activities.
AdvantagesAdvantages
Problems with the technology Difficulties in tailoring e-recruitment
systems to meet the particular needs of their recruitment process.
Problems with having to simultaneously operate both online and off-line systems, and a lack of integration of e-recruitment systems and existing systems.
Acceptability to a broad spectrum of applicants.
Design as candidate friendly online processes Consider user perspective Accepting applications in some cases through other
methods. Research on service providers, such as applicant
tracking system providers and vendors of online assessment tools
Relevant and objective online screening and assessment tools
Look at how advanced/developed your e-recruitment practices are in relation to other organizations and will help them identify where their e-recruitment strategy needs to be further developed
Honest internal evaluation of strengths and weaknesses, campus objectives, your mission as it relates to your community, and any other external factors
Strategy Development:◦ An E-Market Evaluation
Clear and narrow objectiveDefine and consider all variables
Apply appropriate, proven technology Importance of human element Respond promptly and personally, on demand, to
every prospective student inquiry Use first point of contact to capture a few initial
fields Use initial contact data to Follow-up (by person
best-equipped to help)and /or filter :Prompt and personal.
Use internal resources for efficient ,easy tasks like building a database.
Using global search engines and Search Engine Optimization
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