Strings of Maestro
A musical trip down memory lane
An instrumental extravaganza of popular yesteryear hits in Dubai
The idea:
• Targeted at the NRI community of Dubai• Nostalgia factor of people living away from home • Popular songs they have grown listening to• Instrumental evening to invite an elite audience
Concept:
Five 30-minute sessions comprising of the following:• Classics of 70’s, 80’s and 90’s• Popular preludes, interludes and background scores• A few tracks from Internationally acclaimed albums such as
How to Name it, Nothing but Wind, India 24 hours, Music Messiah, Tiruvasagam, etc…
• Own composition of the various artists• Final session – Top 10 all-time greats of the Maestro (Medley)
Why would the show attract audience:
• Songs they have grown up with• Reconnection with their younger days in India (South India)• First of its kind in Dubai• The composer is a favorite among primary target audience
(30-65 yrs) • Impressive set of performers (one of the best in the
respective instruments)
The army of soulful music
• Headed by Rajesh Vaidhya - Veena• Navin Iyer - Flute• Karthik Iyer - Violin• Arun Kumar – Drums• Karthikeyan – Keyboard• Chandrajit - Tabla• Keith Peters – Bass guitar (tentative)
Audience:
• Niche segment of Dubai NRI community• South Indians, predominantly from TN• High investing potential/purchasing power • Aware of the genre and feels nostalgic about homeland• High intensity show
Event Details:
• Venue: Sheik Rashid adutorium (Indian School)• Capacity: 1600• Date: March 13, 2015
Promotions:
• Starting from Nov 15• Includes – TV, outdoor, radio, Website, Social Media, Emailers,
In-store (in popular South Indian restaurants) & Theatres
Benefits for participating brands:
• Hoarding in popular South Indian area (Karama) right in front of Lulu supermarket
• Theatre slides – 2 weeks• Radio – 1000 spots (Tamil, Telugu & Malayalam)• Exclusive website for the event (Promoted through Google ads
and Social Media)• Promo videos to carry the Title and Associate sponsors
extensively promoted on Youtube, Facebook, Twitter and Direct Mailers
• TV – Promotions and Telecast (Varnam TV, a popular South Indian channel in UAE)
Benefits for participating brands: (ctd)
• Backdrop on the event• LED display – Video ads of the brand• MC announcement• Venue branding – Rollups/Standees• Stall – 10*10 (Title & Associate)• Ticket branding• Exclusive bytes aired on TV & Radio• Google display ads & Social Media ads carrying name of Title
sponsor• Crew tshirts
Package for Title and Associate sponsor:
An all-inclusive 3-day tour of Dubai • Complete itinerary of city-tours and sight-seeing • 4-star accommodation• Interaction on radio (one-day prior to the event)
Cost of participation:
• Title sponsor – INR 15,00,000/- (1)• Associate sponsor – INR 7,50,000/- (1)• Co-sponsor – INR 5,00,000/- (4)• Partners – INR 2,50,000/- (10)
Vasudev Parthasarathy: +91 98403 95047Rohit Rajagopalan: +91 98412 49990
Thank you
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