Strings of Maestro

A musical trip down memory lane

An instrumental extravaganza of popular yesteryear hits in Dubai

The idea:

• Targeted at the NRI community of Dubai• Nostalgia factor of people living away from home • Popular songs they have grown listening to• Instrumental evening to invite an elite audience

Concept:

Five 30-minute sessions comprising of the following:• Classics of 70’s, 80’s and 90’s• Popular preludes, interludes and background scores• A few tracks from Internationally acclaimed albums such as

How to Name it, Nothing but Wind, India 24 hours, Music Messiah, Tiruvasagam, etc…

• Own composition of the various artists• Final session – Top 10 all-time greats of the Maestro (Medley)

Why would the show attract audience:

• Songs they have grown up with• Reconnection with their younger days in India (South India)• First of its kind in Dubai• The composer is a favorite among primary target audience

(30-65 yrs) • Impressive set of performers (one of the best in the

respective instruments)

The army of soulful music

• Headed by Rajesh Vaidhya - Veena• Navin Iyer - Flute• Karthik Iyer - Violin• Arun Kumar – Drums• Karthikeyan – Keyboard• Chandrajit - Tabla• Keith Peters – Bass guitar (tentative)

Audience:

• Niche segment of Dubai NRI community• South Indians, predominantly from TN• High investing potential/purchasing power • Aware of the genre and feels nostalgic about homeland• High intensity show

Event Details:

• Venue: Sheik Rashid adutorium (Indian School)• Capacity: 1600• Date: March 13, 2015

Promotions:

• Starting from Nov 15• Includes – TV, outdoor, radio, Website, Social Media, Emailers,

In-store (in popular South Indian restaurants) & Theatres

Benefits for participating brands:

• Hoarding in popular South Indian area (Karama) right in front of Lulu supermarket

• Theatre slides – 2 weeks• Radio – 1000 spots (Tamil, Telugu & Malayalam)• Exclusive website for the event (Promoted through Google ads

and Social Media)• Promo videos to carry the Title and Associate sponsors

extensively promoted on Youtube, Facebook, Twitter and Direct Mailers

• TV – Promotions and Telecast (Varnam TV, a popular South Indian channel in UAE)

Benefits for participating brands: (ctd)

• Backdrop on the event• LED display – Video ads of the brand• MC announcement• Venue branding – Rollups/Standees• Stall – 10*10 (Title & Associate)• Ticket branding• Exclusive bytes aired on TV & Radio• Google display ads & Social Media ads carrying name of Title

sponsor• Crew tshirts

Package for Title and Associate sponsor:

An all-inclusive 3-day tour of Dubai • Complete itinerary of city-tours and sight-seeing • 4-star accommodation• Interaction on radio (one-day prior to the event)

Cost of participation:

• Title sponsor – INR 15,00,000/- (1)• Associate sponsor – INR 7,50,000/- (1)• Co-sponsor – INR 5,00,000/- (4)• Partners – INR 2,50,000/- (10)

Vasudev Parthasarathy: +91 98403 95047Rohit Rajagopalan: +91 98412 49990

Thank you