STRATEGI PDKTBy: Denny Santoso
PROFILE• Founder of PT. Jaya Sportindo, Ultimate
Nutrition sole distributor and one of the largest imported supplement company in Indonesia
• Founder of DuniaFitnes.com, Supplier.id, PanduanDiet.com and Startupbisnis.com
• Founder of BRTC.co.id, BRTC brand distributor in Indonesia
• Has a large network with over 507K Twitter followers, 157K Facebook fans, 345K Google+ followers, 220K+ email list and many others
• Previous/current works including TV Host with MNC Lifestyle, Rahasia Diet books series, Real estate investor and digital marketer
PROJECTS
THE STRATEGY
HOW TO INCREASE YOUR INCOME1. Increase buying traffic2. Increase LTV (1. Frequency, 2. Volume
with Up-sell/Cross-sell)3. Increase price of the product sold
PRODUCT IS THE QUEEN,SYSTEM IS THE KING
Attract interest
Capture leads
Nurture prospect
Convert to sales
Deliver & satisfy
Upsell customer
Get referall
ONLINE BUSINESS FLOW
THERE IS NO SUCH THING AS LACK OF TRAFFIC
TRAFFIC IS A COMMODITY, YOU CAN BUY TRAFFIC LIKE YOU CAN BUY
RICE
EARNED traffic Paid Traffic
• PR Coverage
• SEO
• Social Media Likes, Follower
• Blogging
• Youtube (Video Marketing)
• Guest Blogging
• Email List
• Banner ads
• Google Ads
• Facebook Ads
Pay attention on how much budget do you have for paid traffic
MY PRIORITY EARNED ASSET
• Email list - The most powerful tools for grabbing customer loyalty
• BB Messenger - High impact, especially in Indonesia
• SMS - Basic and used by all
• Pixel Audience - Powerful custom audience ads
ORIGINAL TRAFFIC FLOW
Autoresponder
Opt-In
Broadcast message
Traffic
PROBLEM IS, WE NEED TO DATE FIRST BEFORE COMMITMENT
NEW TRAFFIC FLOW
Opt-In
TrafficContent with
Pixel Audience
Ads to Pixel Audience
WE CAN SEGMENT AUDIENCE INTEREST WITH
PIXEL AUDIENCE AND ENGAGE ACCORDINGLY
THE WORLD DOESN’T
NEED NEW ONLINE SHOPS
the next big thing is MEDIA COMMERCE
BRAIN PROCESS INFORMATIONbut brain is not an effective storage
people need to be remindedPEOPLE CAN’T
SUDDENLY
REMEMBER YOUR
PRODUCTS
remind them with MEDIA
MEDIA is
CONTENT
CREATE STORYwith values for your customer
CREATE STORYwith values for your
customer
STORY CREATE FANSfans are more loyal than just customers, and fans create VIRALITY
COMBINE
TRAFFIC
STRATEGY
WITH
MEDIA COMMERCEremember, we don’t need tons of content, just need a really good
one
By: Denny Santoso
THANK YOU
@DennySantoso
/dennysantoso.fanspage
www.DennySantoso.com
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