STRATEGI PDKTBy: Denny Santoso

PROFILE• Founder of PT. Jaya Sportindo, Ultimate

Nutrition sole distributor and one of the largest imported supplement company in Indonesia

• Founder of DuniaFitnes.com, Supplier.id, PanduanDiet.com and Startupbisnis.com

• Founder of BRTC.co.id, BRTC brand distributor in Indonesia

• Has a large network with over 507K Twitter followers, 157K Facebook fans, 345K Google+ followers, 220K+ email list and many others

• Previous/current works including TV Host with MNC Lifestyle, Rahasia Diet books series, Real estate investor and digital marketer

PROJECTS

THE STRATEGY

HOW TO INCREASE YOUR INCOME1. Increase buying traffic2. Increase LTV (1. Frequency, 2. Volume

with Up-sell/Cross-sell)3. Increase price of the product sold

PRODUCT IS THE QUEEN,SYSTEM IS THE KING

Attract interest

Capture leads

Nurture prospect

Convert to sales

Deliver & satisfy

Upsell customer

Get referall

ONLINE BUSINESS FLOW

THERE IS NO SUCH THING AS LACK OF TRAFFIC

TRAFFIC IS A COMMODITY, YOU CAN BUY TRAFFIC LIKE YOU CAN BUY

RICE

EARNED traffic Paid Traffic

• PR Coverage

• SEO

• Social Media Likes, Follower

• Blogging

• Youtube (Video Marketing)

• Guest Blogging

• Email List

• Banner ads

• Google Ads

• Facebook Ads

Pay attention on how much budget do you have for paid traffic

MY PRIORITY EARNED ASSET

• Email list - The most powerful tools for grabbing customer loyalty

• BB Messenger - High impact, especially in Indonesia

• SMS - Basic and used by all

• Pixel Audience - Powerful custom audience ads

ORIGINAL TRAFFIC FLOW

Autoresponder

Opt-In

Broadcast message

Traffic

PROBLEM IS, WE NEED TO DATE FIRST BEFORE COMMITMENT

NEW TRAFFIC FLOW

Opt-In

TrafficContent with

Pixel Audience

Ads to Pixel Audience

WE CAN SEGMENT AUDIENCE INTEREST WITH

PIXEL AUDIENCE AND ENGAGE ACCORDINGLY

THE WORLD DOESN’T

NEED NEW ONLINE SHOPS

the next big thing is MEDIA COMMERCE

BRAIN PROCESS INFORMATIONbut brain is not an effective storage

people need to be remindedPEOPLE CAN’T

SUDDENLY

REMEMBER YOUR

PRODUCTS

remind them with MEDIA

MEDIA is

CONTENT

CREATE STORYwith values for your customer

CREATE STORYwith values for your

customer

STORY CREATE FANSfans are more loyal than just customers, and fans create VIRALITY

COMBINE

TRAFFIC

STRATEGY

WITH

MEDIA COMMERCEremember, we don’t need tons of content, just need a really good

one

By: Denny Santoso

THANK YOU

@DennySantoso

/dennysantoso.fanspage

www.DennySantoso.com