WIP 2017PROJECT NAME
PROJECT LOCATION:
TEAM:
OFFICE:
ID#:
CHALLENGE:
The site is located in a new developing area. Even client want to keep the exsting CRL standard looking mall, somehow the mall need a brand new idea or feature to bring people from far away.
STRATEGY:
this mysterious island has 3 main areas to discovry: “an underwater treasure boat”; “a huge sea snail on the beach” ; and “ water pond and tree houses in the deep wood”.
RESULTS/IMPACT:
with difining three zones, the space looks more intertesting and attractive for people to come and stay longer. this solution is a big exploration for setting a new brand image for CR Land.
172
Shanghai
Ningbo China
Anthony HsuXi Ren Giamba Sally Tian Gavin Lee
Ningbo Mixc
NINGBO MIXCNINGBO, CHINA
THE CHALLENGEThe site is located in a new developing area. Even client want to keep the exsting CRL standard looking mall, somehow the mall need a brand new idea or feature to bring people from far away.
THE BIG IDEAthis mysterious island has 3 main areas to discovry: “an underwater treasure boat”; “a huge sea snail on the beach” ; and “ water pond and tree houses in the deep wood”.
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