Strategic planning for growth
nationally and locally
Sabine Germann – Switzerland
Steve Peck – UK
Some questions
Do you have a strategy for growth in your MO/NSO ?
If not why not – what is getting in the way ?
If you do what is working well for your MO/NSO ?
How involved are local groups?
Why is this important?
Many organisations are losing members – we need to act NOW
Scouting and Guiding are great - we want more young people to enjoy it
There is no “magic bullet”
It needs a holistic approach,nationally and locally
What is a strategy
1. What is the actual situation2. Coming from the mission and values, developing vision and strategic aims3. Sitting some strategic objectives4. Planning to implement the plan5. Implementation, support, monitoring6. Formal evaluation, celebration, continuous review
Leading & Managing
Leadership Management- coping with change - coping with complexity- “doing the right thing” - “doing the thing right”- effectiveness - efficiency- creating a vision - creating a plan
Be careful!
The plan must be for everyone –not just the National Board
The plan must be holistic - not a series of team plans
The plan must be flexible –but focussed
The plan must be dynamic
The three key elements
ProgrammeQualityAttractiveRelevant Presentation
Do parents find it attractive?
The three key elements
AdultsDo you have enough?Range of skills requiredAn attractive propositionA plan to recruit and retain
Training – timely, relevant and high quality
The three key elements
EnvironmentLinks with societyHow are you viewed?Public imageRight support structureRobust finances
Coffee break
Where are we now?
Getting a clear pictureWAGGGS performance indicatorsUK RAG assessmentsResearch with the publicResearch with leaversYoung people – not members???
Analysis and conclusionsHolistic approachInterdependencies between factsKeep an open mindClarify before movingStick with big issuesFeedback to local people
Where are we now?
Where are we going?
A clear vision of the futureInvolve as many as possibleIs it realistic and achievable?Strategic aims to underpin Vision
It will be complex because Scouting and Guiding are complex!
Developing a plan
Lots of tools to help – WAGGGS & WOSM tool kits
Make it relevant for local peopleManaging change planSuccession planLong term – not change every year!
What are your experiences?
Summary
A long term strategic plan is essential Based on evidence and researchA holistic plan – not just a Board plan
Programme – Adults - EnvironmentPlan to make the plan work!Get the whole organisation invovled
Follow up
How can we help you ?Tailored support
ConsultancyGuest speakers
Mentoring
Now ? Act!
Thank you
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