Strategic planning for growth

nationally and locally

Sabine Germann – Switzerland

Steve Peck – UK

Some questions

Do you have a strategy for growth in your MO/NSO ?

If not why not – what is getting in the way ?

If you do what is working well for your MO/NSO ?

How involved are local groups?

Why is this important?

Many organisations are losing members – we need to act NOW

Scouting and Guiding are great - we want more young people to enjoy it

There is no “magic bullet”

It needs a holistic approach,nationally and locally

What is a strategy

1. What is the actual situation2. Coming from the mission and values, developing vision and strategic aims3. Sitting some strategic objectives4. Planning to implement the plan5. Implementation, support, monitoring6. Formal evaluation, celebration, continuous review

Leading & Managing

Leadership Management- coping with change - coping with complexity- “doing the right thing” - “doing the thing right”- effectiveness - efficiency- creating a vision - creating a plan

Be careful!

The plan must be for everyone –not just the National Board

The plan must be holistic - not a series of team plans

The plan must be flexible –but focussed

The plan must be dynamic

The three key elements

ProgrammeQualityAttractiveRelevant Presentation

Do parents find it attractive?

The three key elements

AdultsDo you have enough?Range of skills requiredAn attractive propositionA plan to recruit and retain

Training – timely, relevant and high quality

The three key elements

EnvironmentLinks with societyHow are you viewed?Public imageRight support structureRobust finances

Coffee break

Where are we now?

Getting a clear pictureWAGGGS performance indicatorsUK RAG assessmentsResearch with the publicResearch with leaversYoung people – not members???

Analysis and conclusionsHolistic approachInterdependencies between factsKeep an open mindClarify before movingStick with big issuesFeedback to local people

Where are we now?

Where are we going?

A clear vision of the futureInvolve as many as possibleIs it realistic and achievable?Strategic aims to underpin Vision

It will be complex because Scouting and Guiding are complex!

Developing a plan

Lots of tools to help – WAGGGS & WOSM tool kits

Make it relevant for local peopleManaging change planSuccession planLong term – not change every year!

What are your experiences?

Summary

A long term strategic plan is essential Based on evidence and researchA holistic plan – not just a Board plan

Programme – Adults - EnvironmentPlan to make the plan work!Get the whole organisation invovled

Follow up

How can we help you ?Tailored support

ConsultancyGuest speakers

Mentoring

Now ? Act!

Thank you