| ANDRIES DE VILL IERS
STORYTELLING AT SCALE
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TIFFANY BLACK AVI ZIMAKHead of Global Influencer Content Marketing
General Manager, The Americas
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DIGIDAY BRAND SUMMIT 2016
If you Have Engaged with Content Online, You know Outbrain
554 MillionUsers Globally
½ BillionPeople Worldwide
250Billion ContentRecommendationsEvery Month
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The OutbrainInterest Graph
DIY
DOGS
PA R E N T I N G
I S L A N D E S C A P ES
H O L I D A Y S H O P P I N G
F I N A N C I A L P L A N N I N GA E R I A L P H O T O G R A P H Y
E M E R G I N G M A R K E T S
W E E K E N D G E T A W A Y S
G A R D E N I N G B A S I C S
BA S E B A L L
R O A D T R I P S
R UN NING
A R T I S A N A L F U R N I T U R E
I M P A C T I N V E S T I N G
E D U C AT I O N A L A P P S
U R B A N L A N D S C A P I N G
I N T E R I O R D ES I G N
I K E A H AC KS
M E D I T A T I O N W O R K S H O P S
G R E E N R O O F D E C K S
CR AFT COFFEE
H E A LT H Y C O O K I N G
R E T I R E M E N T P L A N N I N G
S M A L L S P A C E S O L U T I O N S
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ENGAGE
ASK
SHARE
RESEARCH
TRUST
DISCOVER
AWARENESSADVOCATE
Brands Use Content to Tell Their Story Throughout the Consumer Journey
BUY
CONSIDERBROWSE
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ENGAGE
ASK
SHARE
RESEARCH
TRUST
DISCOVER
AWARENESSADVOCATE
BUY
CONSIDERBROWSE
Discover: Target
Elevate Your Holiday Party Style with Minimal EffortTarget
DISCOVER
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ENGAGE
ASK
SHARE
RESEARCH
TRUST
DISCOVER
AWARENESSADVOCATE
BUY
CONSIDERBROWSE
Research: Visa
RESEARCH
Visa Checkout: A Safe, Simple and Easy Way To Checkout OnlineVisa
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ENGAGE
ASK
SHARE
RESEARCH
TRUST
DISCOVER
AWARENESSADVOCATE
BUY
CONSIDERBROWSE
Engage: Ford
Build Your Own Ford ExplorerFord Blog
ENGAGE
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ENGAGE
ASK
SHARE
RESEARCH
TRUST
DISCOVER
AWARENESSADVOCATE
BUY
CONSIDERBROWSE
Trust: eBay
TRUST
Save Money This Summer By Avoiding These 10 Gardening MistakeseBay
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eBay Case Study:
Social Influencer Content
GOAL:Find a channel with low CPCs that will guarantee traffic to influencer content.
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eBay Case Study:
Building Trust with Content at Scale
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eBay Case Study:
Results
1,022,081Clicks
877,065Sessions
$0.095/$0.11CPC/CPS
0.39%CTR
+437%Sessions Increased (Q2 vs. Q1)
-109%CPS Decreased (Q2 vs. Q1)
THANK YOU
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