Digiday Mobile Food Network Case Study
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Transcript of Digiday Mobile Food Network Case Study
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| Scripps Networks Digital1
Food Network: Digital StrategyDigiday MobileDecember 2012
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| Scripps Networks Digital2
Intense Competition Across Platforms
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| Scripps Networks Digital3
Dominates Social Media with 7M+ Fans
Well Positioned in Mobile
Powerhouse Cross Platform Machine
Food Network
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| Scripps Networks Digital4
MISSIONConnect people to the power and joy of food wherever they are.
STRATEGYBuild closer relationship with the consumer:• Grow digital experience to match brand promise• Leverage programming across platforms• Extend content strategy across platforms• Test new platforms
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| Scripps Networks Digital5
Current Mobile Initiatives
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| Scripps Networks Digital6
Extend the Brand
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| Scripps Networks Digital7 | Scripps Networks Digital7
Leverage Content Strategy
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| Scripps Networks Digital8 | Scripps Networks Digital8
Leverage Popular Programming & Customer Feedback
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| Scripps Networks Digital9
Make Content Interactive and Shareable
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| Scripps Networks Digital10
Test New Platforms