#atlassian

ROSS CHALDECOTT • DESIGN MANAGER • ATLASSIAN • @RCHALDECOTT

Stop investing in big ideasHow you can innovate like Apple… sort of

Balanced creative teams

Creativity

1650before

Genie

Genius

#1 Eureka

Anterior Superior Temporal Gyrus

Alcohol

30%+

#2 Hard work

All great artists and thinkers are great workersN I E T Z S C H E

”“

Eighty percent of success is showing upW O O D Y A L L E N

”“

#3 Connecting things

Creativity is just connecting thingsS T E V E J O B S

”“

Diverse networks

#3 Connecting things

#2 Hard work

#1 Eureka

Levels of team work

95%+

Average team size

20%+

each decade

Hard problems Specialised skills Work together∴

∴∵

Teams

PM

DesignEngineering

BUSINESS

USERTECHNOLOGY

Triads

Hmmm…R O S S C H A L D E C O T T

”“

1945 1989-

Nobody creates a Broadway musical by themselvesB R I A N U Z Z I

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New relationships =

Old relationships =

= Mix of relationships

Cabals

We would create our own ideal by combining the strengths of a cross section of the company, putting them together in a group we called the 'Cabal.'K E N B I R D W E L L

”

“

Cabals

Boom!R O S S C H A L D E C O T T

”“

Keep things safe

Focus on exploration and

delivery

The team isn't fixed

Doing the dirty work

Not everybody needs to be involved in everything

Location, location, location

Brainstorming

1948Your creative power

Using the brain to storm a creative problem—and doing so in commando fashion, with each stormer attacking the same objectiveA L E X O S B O R N

”

“

Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it in the budA L E X O S B O R N

”

“

It doesn’t work

Debate and criticize

20%+

Candor

Gentle manners + human kindness

Culture

Creativity

References

• http://www.gamasutra.com/view/feature/131815/the_cabal_valves_design_process_.php

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• http://www.newyorker.com/magazine/2012/01/30/groupthink?currentPage=all!

• http://online.wsj.com/news/articles/SB10001424052970203370604577265632205015846

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• http://www.ted.com/talks/elizabeth_gilbert_on_genius!

• http://www.creativityincbook.com

ROSS CHALDECOTT • DESIGN MANAGER • ATLASSIAN • @RCHALDECOTT

Thank you!