Stop Investing in Big Ideas - Ross Chaldecott
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#atlassian
description
Luminaries with big ideas get much attention in the press, but aiming solely for big ideas and assembling teams around them doesn’t always pan out. In this talk we’ll cover how we build a balanced culture of innovation that fosters creative teams to deliver great things far better than any one person's ideas alone.
Transcript of Stop Investing in Big Ideas - Ross Chaldecott
#atlassian
ROSS CHALDECOTT • DESIGN MANAGER • ATLASSIAN • @RCHALDECOTT
Stop investing in big ideasHow you can innovate like Apple… sort of
Balanced creative teams
Creativity
1650before
Genie
Genius
#1 Eureka
Anterior Superior Temporal Gyrus
Alcohol
30%+
#2 Hard work
All great artists and thinkers are great workersN I E T Z S C H E
”“
Eighty percent of success is showing upW O O D Y A L L E N
”“
#3 Connecting things
Creativity is just connecting thingsS T E V E J O B S
”“
Diverse networks
#3 Connecting things
#2 Hard work
#1 Eureka
Levels of team work
95%+
Average team size
20%+
each decade
Hard problems Specialised skills Work together∴
∴∵
Teams
PM
DesignEngineering
BUSINESS
USERTECHNOLOGY
Triads
Hmmm…R O S S C H A L D E C O T T
”“
1945 1989-
Nobody creates a Broadway musical by themselvesB R I A N U Z Z I
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New relationships =
Old relationships =
= Mix of relationships
Cabals
We would create our own ideal by combining the strengths of a cross section of the company, putting them together in a group we called the 'Cabal.'K E N B I R D W E L L
”
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Cabals
Boom!R O S S C H A L D E C O T T
”“
Keep things safe
Focus on exploration and
delivery
The team isn't fixed
Doing the dirty work
Not everybody needs to be involved in everything
Location, location, location
Brainstorming
1948Your creative power
Using the brain to storm a creative problem—and doing so in commando fashion, with each stormer attacking the same objectiveA L E X O S B O R N
”
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Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it in the budA L E X O S B O R N
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It doesn’t work
Debate and criticize
20%+
Candor
Gentle manners + human kindness
Culture
Creativity
References
• http://www.gamasutra.com/view/feature/131815/the_cabal_valves_design_process_.php
!
• http://www.newyorker.com/magazine/2012/01/30/groupthink?currentPage=all!
• http://online.wsj.com/news/articles/SB10001424052970203370604577265632205015846
!
• http://www.ted.com/talks/elizabeth_gilbert_on_genius!
• http://www.creativityincbook.com
ROSS CHALDECOTT • DESIGN MANAGER • ATLASSIAN • @RCHALDECOTT
Thank you!
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