PROBLEM 1.
Companies need to sell stuff.
but how to differentiate? gain consumer trust? generate leads?
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TRADITIONAL MODELSSales reps, inside sales team, cold-calling,
transactional sales, enterprise sales
they all have a place
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PROBLEM 3.
Those who would fix things...
not-for-profits, charities are struggling
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SOLUTION
Affiliate sales as a force for good
sharing the bounty - a new twist on a proven model
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BEYOND “CAUSE”
MARKETING
the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.
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A NEW AFFILIATE IN
THE ECOSYSTEMAffiliate marketing payouts $10 billion
annually
charities are ideally positioned to participate
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WHO WINS?
1- the company 2- the world 3- the charity 4- the consumer
win. win. win. win.
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THE COMPANY WINS
Gains credibility. Sells more. Differentiates. Story in every sale.
cost to acquire the customer is less
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THE WORLD WINS
Transactional $ into social causes
business models are powerful
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THE CHARITY WINS
Recurring, sustainable revenue
best of all, they are not asking for $
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THE CONSUMER WINS
Feeling good about a purchase they would have made anyway
same circuits are activated as when eating chocolate or having an orgasm
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DONATION MODEL
Using Airmiles to donate to over 86,000 charities across Canada
but not taking advantage of the charities selling for them
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REVENUE-SHARING
Portion of proceeds gets donated
Amazon donates 0.5% to the charitable organization of your choice.
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BUY ONE, GIVE ONE
One for One – TOMS Shoes
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Has given over 10 million shoes- but unintended consequences
THE POWER OF GOODSimple Business model profit shares with charities on every kWh of electricity and GJ of natural gas consumed by our clients
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a commodity we need to buy anyway
COMPETITION
Pushy door-to-door salespeople
we sell the same commodity but we do it differently
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A UNIQUE SALES FORCE
• Food banks, homeless shelters, animal welfare organizations
• Charity partners benefit from recurring revenues & market to their donors
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Our charity partners sell for us
SOCIAL MEDIA GOLD
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Each new client is a story to share
Charity partners have millions of followers via Linkedin, FB, Twitter
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