Startupfest 2015: CAROLYN MARTIN (Sponsor Energy) - "Future of" stage

www.sponsorenergy.com

Carolyn Martin CEO Sponsor Energy

[email protected]

THE POWER OF GOOD

4 PROBLEMSand a new twist on a proven model

PROBLEM 1.

Companies need to sell stuff.

but how to differentiate? gain consumer trust? generate leads?


TRADITIONAL MODELSSales reps, inside sales team, cold-calling,

transactional sales, enterprise sales

they all have a place


PROBLEM 2.

The world is in trouble.

global warming. poverty. disease.


PROBLEM 3.

Those who would fix things...

not-for-profits, charities are struggling


PROBLEM 4.

People want to help... BUT

drop-in-the bucket syndrome


SOLUTION

Affiliate sales as a force for good

sharing the bounty - a new twist on a proven model


BEYOND “CAUSE”

MARKETING

the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.


A NEW AFFILIATE IN

THE ECOSYSTEMAffiliate marketing payouts $10 billion

annually

charities are ideally positioned to participate


WHO WINS?

1- the company 2- the world 3- the charity 4- the consumer

win. win. win. win.


THE COMPANY WINS

Gains credibility. Sells more. Differentiates. Story in every sale.

cost to acquire the customer is less


THE WORLD WINS

Transactional $ into social causes

business models are powerful


THE CHARITY WINS

Recurring, sustainable revenue

best of all, they are not asking for $


THE CONSUMER WINS

Feeling good about a purchase they would have made anyway

same circuits are activated as when eating chocolate or having an orgasm


MODELS ABOUND

Any industry can do it!

DONATION MODEL

Using Airmiles to donate to over 86,000 charities across Canada

but not taking advantage of the charities selling for them


AWARENESS

Social media partnerships

donation for a like or a share


PROMOTIONS

Unique products that align with causes

often time-limited


REVENUE-SHARING

Portion of proceeds gets donated

Amazon donates 0.5% to the charitable organization of your choice.


BUY ONE, GIVE ONE

One for One – TOMS Shoes


Has given over 10 million shoes- but unintended consequences

MY COMPANY

Sponsor Energy: a socially conscious energy broker

THE POWER OF GOODSimple Business model profit shares with charities on every kWh of electricity and GJ of natural gas consumed by our clients


a commodity we need to buy anyway

COMPETITION

Pushy door-to-door salespeople

we sell the same commodity but we do it differently


A UNIQUE SALES FORCE

• Food banks, homeless shelters, animal welfare organizations

• Charity partners benefit from recurring revenues & market to their donors


Our charity partners sell for us

SOCIAL MEDIA GOLD


Each new client is a story to share

Charity partners have millions of followers via Linkedin, FB, Twitter

IS IT WORKING?

ASK OUR CLIENTS

SIMPLY MAKING A

PROCUREMENT DECISION

PROMOTE IT!

people like good news


Carolyn Martin, CEO [email protected]

RETHINK AFFILIATE SALES

thanks.

Startupfest 2015: CAROLYN MARTIN (Sponsor Energy) - "Future of" stage

Technology

Transcript of Startupfest 2015: CAROLYN MARTIN (Sponsor Energy) - "Future of" stage