#Virality

My SaaS product is not about sharing content or collaboration.

Can I benefit form virality?

The answer is: YES

Follow this checklist to find your viral opportunities:

#1

API Integration: Get access to your users contacts

Connect with existing platforms (such as social networks or email

clients) to make any sharing action super-easy. Nobody will

manually write friend’s email addresses to refer a product! 

Hackpad: type only a persons name to share

What other platforms are already used by your customers? Which will

be best sharing channels? Will they be willing to use login info from

that platform to sign in to your product?

#2

Take care of your ambassadors: Remember about rewarding users who

successfully refer your product to friends. 

Longer trial, subscription plan upgrade or even some fun

features – find out what’s most precious to your users.

7 days of Blinkist for free for a

successful referral.

Access to Trello Gold – set of VIP fun features

What will best motivate your users to share your product? What kind of “prize” can you

afford to give away?

#3

Passive Refferals: There’s always something users can share directly

from your product.

Invoice from CRM, Report from social media monitoring system or

new design idea. Don’t miss the chance to put your logo there - your customers will passively share your

product!

Quoteroller (TODO: potrzebujemy screen, poprosiłem ich) – branded proposal to share with

potential customers Proposal shared via Quoteroller platform

Mailchimps obligatory footer

What can be shared from your product? What information users

are already sharing with collaborators and customers? 

Can you provide read-only access to this information? Can you create email

notification about sharing this information? Or at least place your

logo somewhere on the exported file (report, design, invoice)?

#4

“Powered By”

Use “powered by [your products name]” tactics to make your

customers advertise your product while using it. Works perfectly for any

kind of widgets, etc.

Qualaroo puts „Powered by” in every survey

Just like Bounce Exchange

What part of your product is exposed to your customers users? Can you put the “powered by” link there? How can

you make the better call (example: use [product’s name] to boost your

sales)? 

#5

Coworkers Refferals

Is your pricing based on users limits? Great. Make sure your

users pull in all of their coworkers into your platform!

Yammer pushes inviting coworkers into their product.

How can you encourage users to invite all of their coworkers? Is

productivity and communication boost enough to convince them

to join?

#6

Find the right time

Only active users can refer your product, don’t push new ones too much. They have to fall in love with your product

to spread it!

What is the best time to suggest users to make a referral? How do

you define your active user? Is there anything to share at that

moment? 

Full post is available on: http://growthhacking.biz/saas-

virality-checklist

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www.growthhacking.bizGreg Pietruszynski | @pietruszynski