1. Starting A Business Blog? 7 Questions To Ask Before You
Commit
2. By Priya Florence Shah BlogBrandz Business Blog Consulting
www.blogbrandz.com
3. 1. Do you really need a blog? Commitment Passion for Writing
Business Objectives Advertising, SEO, Newsletters
4. 2. Whom do you want to reach with your blog? Internet Users
Blog Readers Search Engine Users Social Media Users Mobile
Customers
5. 3. What do you want to achieve with your blog? Increase
visibility and search rankings Brand your self, products, services,
company Build a community and network Expand your reach and
influence Establish your credibility as an expert Put a human face
on your business Reach out to potential customers and
stakeholders
6. 4. How much time can you spend on your blog? Researching
Information Writing Posts Editing Posts Repurposing Content
Marketing your Blog
7. 5. What blogging platform will serve your needs best? Plan
before you start blogging Stick to one URL Moving URLs results in
losing your search listings You will lose readers and subscribers
Use Wordpress.org as your blog platform
8. 6. How do you plan to promote your blog? Plan your marketing
strategy How much time will it take? What methods do you want to
include? Outsource your blog promotion
9. 7. How will you measure the success of your blog? Which
metrics matter to you? Track traffic (Google Analytics) Track
mentions Estimate an increase in sales or leads