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Page 1: Sss14coutts Cambridge Investment Research CIR Strategy

Nick Coutts CIR Smart Systems Summit 2014

London 1-2 October www.hvm-uk.com

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http://kck.st/1mFN9RX

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CHINA

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8/9

Chinese Politburo Standing Committee Members

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117,000

Number of Chinese PhD Candidates

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China has increased its outlays on R&D with the deliberate aim of building an innovation system that will deliver results quickly.

Source: Tang, M., F., Indigenous innovation system for catching-up in China. Journal of Projectics, no 4, 2010

China’s spending on R&D rose from 1.1% of GDP in 2000 to 1.47% in 2008, and will increase to 2.5% in 2020

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What are the barriers to purchase and use of smart systems?

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Technical Political Organisational Financial Emotional

•  Barriers removed by services. •  Partners to provide some or all of the services? •  Avoid giving away service to sell the system

•  Marketing is of services different – needs service design competence

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Service Design Routes to Value: evidence = confidence = success

Lead Generation and Sales Conferences and Events

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8th Smart Homes 2014 – King’s,

Cambridge Nov 3 HVM Graphene+ 2015 – King’s & New Hall, Cambridge 9-10 Feb

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Nick Coutts CIR Smart Systems Summit 2014

London 1-2 October www.hvm-uk.com