EnergyDeck at Smart Homes & Cleanpower 2013 Cambridge, UK via CIR
Sss14coutts Cambridge Investment Research CIR Strategy
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Transcript of Sss14coutts Cambridge Investment Research CIR Strategy
Nick Coutts CIR Smart Systems Summit 2014
London 1-2 October www.hvm-uk.com
http://kck.st/1mFN9RX
CHINA
8/9
Chinese Politburo Standing Committee Members
117,000
Number of Chinese PhD Candidates
China has increased its outlays on R&D with the deliberate aim of building an innovation system that will deliver results quickly.
Source: Tang, M., F., Indigenous innovation system for catching-up in China. Journal of Projectics, no 4, 2010
China’s spending on R&D rose from 1.1% of GDP in 2000 to 1.47% in 2008, and will increase to 2.5% in 2020
What are the barriers to purchase and use of smart systems?
Technical Political Organisational Financial Emotional
• Barriers removed by services. • Partners to provide some or all of the services? • Avoid giving away service to sell the system
• Marketing is of services different – needs service design competence
Service Design Routes to Value: evidence = confidence = success
Lead Generation and Sales Conferences and Events
8th Smart Homes 2014 – King’s,
Cambridge Nov 3 HVM Graphene+ 2015 – King’s & New Hall, Cambridge 9-10 Feb
Nick Coutts CIR Smart Systems Summit 2014
London 1-2 October www.hvm-uk.com