Customer NewsletterOctober 2011

In This Issue...

• Profit OpportunitiesthisFall• Roofing:FallProtectionEquipmentavailabletohelpyoumeetOSHAguidelines•Siding:Cedar-LookSiding• Vinyl Windows:PremiumDoubleHungWindows• October Promotions

PO Box 609Wayne, MI 48184800.497.9000wimsattdirect.com

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All Branches Open 7 AM - 5 PM M-F, 7 AM - 12 PM Sat.800.497.9000 • wimsattdirect.com

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U.S. POSTAGE PAIDWAYNE, MICHIGAN

PERMIT NO.211

All Branches Open 7 AM - 5 PM M-F, 7 AM - 12 PM Sat.

Residential & Commercial Roofing • Siding & Stone • Insulation • Windows & Doors • Composite Lumber

Lansing1615 E. Miller Rd.

Lansing, MI 48911P: 517.272.6900F: 517.272.6933

Saginaw3460 Bay Rd.

Saginaw, MI 48603P: 989.497.0100F: 989.497.1991

Sterling Heights33663 Mound Rd.

Sterling Hts., MI 48310P: 586.978.8740F: 586.978.8910

Traverse City7201 E. M-72

Williamsburg, MI 49690P: 231.267.5700F: 231.267.5742

Wayne36340 Van Born Rd.

Wayne, MI 48184P: 734.722.3460F: 734.722.0031

Waterford1131 Sylvertis

Waterford, MI 48328P: 248.673.7435F: 248.673.2830

800.497.9000 wimsattdirect.com Customer Newsletter • oCtober 2011

Contact your Wimsatt Territory Manager Today

Sportsman’s Rewards 2011

Fall Can Be a Productive Time...As the kids go back to school and cool weather approaches,homeowners turn theirthoughts to the remodelingprojects they’ve been puttingoff. Anewroof,newsiding,newwindows...formanycontractors,this results in Fall being thebusiesttimeoftheyear.

...Let’s Make it Profitable, Too.We want to make sure this Fall is profitable for your business, in addition to productive. That’swhy this month’s newsletterhighlights a few premiumproducts that you can add toyour proposals to differentiateyour company and increasecustomersatisfaction.

And Here’s How...Skylights can add hundredsof dollars of profit to yourroofing job, while increasingcustomer satisfaction witha home improvement that isoften viewed as a necessaryevil. Incorporating ventilationinto the selling process canhelp the homeowner appreciateits function, and solidify yourrole as the expert. Addingcedar-look siding to residingquotes - whether for gableends, additions, or even whole-house improvements - can helphomeowners achieve the new-home look they’re looking for,whileboostingyourbottomline.And Paradigm’s Society II vinyl replacement windows - 5% offthismonth - offer a compellingmixofqualityandfeaturesthathomeownerswon’tfind ina low-endwindow.

To make sure you don’t lose sight of the profit opportunities within these product categories this

fall, we’ve put together a promotion that we think you sportsmen out there will love... see inside!

This Fall, don’t lose sight of

only at

Look for the Hunt For Profit logo next to the profit-generating products in this newsletter. Place a qualifying order, and instead of one of the three items above, you can select...D: “Wimsatt Elite Sportsman” Mossy Oak Drystalker Hooded JacketThe Drystalker Hooded Jacket provides waterproof, breathable, wind resistantprotection.Constructedof100%polyestertricot,thisjacketfeaturesanadjustablehood,chin/beardguard,fullyarticulatedsleeves,asecuritypocket,andtwoexpandablefrontpockets.SpecifyjacketsizeL-XXXL.

Attention Sportsmen!During the month of October, any single out-of-warehouse purchase of

$3000 or more earns your choice of one of the following three rewards!Just let your salesperson know which item (A, B, or C) you would like when you place your order.

A: AA Mini Mag-Lite with Buck “Nobleman” Knife

Two great brand names in one set. The WorldFamous “AA”Mini Mag-Litepaired upwithone of Buck’s

sleekest knives. The Mag-Lite is53/4” long.TheBuckknifehasa33/4” handle and 2 5/8” blade, andis brushed stainless steel with atitanium coated handle. Comeswith2“AA”batteriesandpackagedinabeautifulpresentationbox.

B: Coleman 4D CPX LED Duo Lantern

The Coleman 4D CPX LED Duo Lantern is two lights in one with 2d e t a c h a b l epanels. Eachpanelfeatures

sixLEDsanditsownon/offswitch.Thepanelsrechargefromthebase.Removeasinglepanelandlightyourwaybacktothetentoraroundthecampsite.This lanternoperatesonfourDcellbatteries (not included)and will run for approximately 56hours.

C: Mossy Oak Long-Sleeve/ 18 Can Gripper Combo

This Genuine Mossy Oak Explorer Long Sleeve Shirtisa5.4oz.,100%cotton jersey.Features longtailtopreventuntucking.Cutlargerfornon-restricted fit.Comes withmatching 18-

can gripper bag to transport yourfavoritebeverage instyle. SpecifyshirtsizeL-XXXL.

Earn a Jacket!

Skylights and Sun Tunnels

AtticVentilation

Cedar-LookSiding

Premium Vinyl Windows

October’s here... earn a free pumpkin pie and more!

Orders must be placed, shipped, and invoiced between 10/1/11 and 10/31/11 to be eligible. Limit one reward per order, two per account. Rewards will be delivered before November 15!

Stay Connected with Wimsatt!With our recently launched new website at wimsattdirect.com, you have manywaysofstayingconnectedwiththe latesthappenings inthe industryandwithourcompany!JustclickontheNewstabtocatchthelatestheadlinesorconnectwithusthroughavarietyofsocialplatforms!

BecomeafanofWimsattonourfacebookpageandstayup to date on the latestnews

Watch informative videoson sales and installationtraining on the officialWimsattYouTubechannel

Followusontwitter:@wimsattdirect

Receivethelatestheadlinesautomatically via RSS onyour mobile device or emailclientThe News tab on wimsattdirect.com

Look inside to see how you can earn your choice of Sportsman’s Rewards this month!

Contents• Profit Opportunities in

Home Improvement This Fall Seeright• The Hunt For Profit

Promotion 2011 Seeoverleaf• Paradigm Society II

Double Hung Windows Seeinsideleft• CertainTeed Cedar

Impressions Siding Seeinsidecenter• Annual Wimsatt

Pumpkin Pie Promotion Seeinsideleftsidebar• OSHA-Compliant Fall

Protection Systems Seeinsideright• VELUX Skylights and

Sun Tunnels Seeinsiderightsidebar

Vinyl Windows Residential RoofingPromotions

Purchase a pallet of Benjamin Obdyke Xtractor Vent X18 Xtra and you’ll earn a

Wimsatt Sportsman’s Reward!Promo Code BENJ111000

Add VELUX Skylights and SUN TUNNELS to your roofing quotes to differentiateyourself and add more profit to yourroofingjobs.VELUXSkylights:

• Brighten indoor spaces and reduce utility bills through the use of naturallight.

• Increase customer satisfaction byenhancing the interior living space aspartoftheroofingproject.

• Provide peace of mind. With3layersofwaterprotection,VELUXskylightscarrya10-year installationwarrantyplus20yearsonglass,10yearsonproduct,and5yearsonblindsandcontrols.

Purchase 10 skylights and/or SUN TUNNELS during October and you’ll earn a Wimsatt

Sportsman’s Reward!Promo Code VELA111000

Contact your Wimsatt Territory Manager Today 800.497.9000 • wimsattdirect.com All Branches Open 7 AM - 5 PM M-F, 7 AM - 12 PM Sat.

GRK Fasteners 9/1/11• Allproducts.............................................. approx.5%inc.Mastic Home Exteriors 9/16/11• VinylReplacementWindows................... approx.4%inc.

These are manufacturer-announced price increasesaffecting Wimsatt Building Materials. They do notrepresent price increases for Wimsatt customers. OurTerritory Managers will notify customers if or whenWimsattimplementsthesepriceincreases.

ManufacturerPrice Changes

Pumpkin PiePromotion 2011!

Make any single out-of-warehousepurchase of $1895.00 or more and

receive a Pumpkin Pie FREE!Fresh-baked pies will be deliveredby your

Territory Manager beginning in late October.Limitonepieperorder,twoperaccount.Ordersmust

beplaced,shipped,andinvoicedOctober1throughOctober31,2011tobeeligible.

IKO Pro4 Rebate Promotion

From October 1st through November 30th, when you roof with IKO’s PRO4 Roofing System, you’ll build your savings with each job!PurchaseIKOshinglesand3qualifyingaccessoryproducts,andyoucanearn...

• $4.00/sq on Cambridge• $6.00/sq on Crowne

Slate and ArmourshakeQualifying Accessory Products:• IKOHip&Ridge12• IKOStormShield™Ice&WaterProtector• IKOLeadingEdgePlusstarterstripshingles

See your Wimsatt Salespersonfor the rebate form!

Engineered in Maine to withstand the North’s challenging climates, ParadigmWindowsoffertheperformanceyoudemandandtheoptionsyourdiscerninghomeownerswant in a premium vinyl window. Paradigm Society II vinyl replacement windowsfeatureweldedframesandfullyweldedsashprofiles.SocietyIIdoublehungwindowsalsofeature equal lite size sash profiles, whichenhancethetraditionalwoodframewindowappearance. All Society II windows includedouble glazed insulating Low Emmissivityglass with warm edge Duralite™ Spacertechnology. Available Argon gas improvesheatingandcoolingefficiency.

Take advantage of 5% offSociety II windows this month!

Any $5000+ Paradigm Window job shipped in October earns a Wimsatt

Sportsman’s Reward!Promo Code PARW111000

Society IIDouble Hung

5% OffSOciety ii WindOWSin OctOber!

Any $5000+ CertainTeed Vinyl siding order containing at least1sq Cedar Impressions placed and shipped in October,

earns a Wimsatt Sportsman’s Reward! Promo Code CERV111000

Ideal for whole house or accent applications,Cedar Impressions Double 7” Perfection Shingles’straight edge design creates a beautiful, classicappearance foundonthemostdistinctivehomes.Inadditiontotheexceptionallooks,theyresistthedamagingeffectsoftheweather,andyetrequirenoheavymaintenance.

We have Fall Arrest Systems and Guardrails that comply with OSHA’s requirements for residential fall protection. Stop by your local branch to see our Fall Protection Display!

• Universal harness• Crossarm strapforquick,easyusagewithexposedridge

• Vertical Lifeline Assembly(50’)withShockPackandpermanentlyattachedPositioningDevice

• Roofbracketincludesguardrailholderandbracingsupport

• Lightweightsystem• Adjustablefrom6/12to16/12

• Slottedforeasyremoval• Canbeusedforfallprotectiononroofslessthan6/12withagroundtoeaveheightlessthan25ft.

$119.20/ea.PLUS get a

reusable roof anchor FREE -

$34 VALUE!

Roof AnchorsPermanent Roof Anchor w/boot $54.98/ea.

Reusable Roof Anchor$34.82/ea.

Permanent Roof Anchor$27.00/ea.

Skymast SystemThe Guardian Fall Protection Skymastmountsontopofaroofandincludesthreeretractable cradles which rotate 360degrees. The Skymast accommodatesuptothreeretractable lifelinesupto65feet long. Its schedule 80 pipe providesasuper-strongcenterpostand itsbaseplatesprovide furtherabsorptiontothesystem as they engage three trusses.Fastenersareincluded.

$2,199.95 Special Intro OfferPLUS get THREE HARNESSES

FREE - $180 VALUE!• IncludesSkymast,onerequiredSkyhook(selectbasedonroofpitch),andthreeretractablelifelinesofeither20’or30’.

• AdditionalSkyhooks$139.95ea.• Upgrade any retractable lifeline to 50’for$375ea.

Retractable LifelinesThe 25’ Guardian Aardvark lightweightretractable lifeline isperfectforusewithroofanchors.(incompatiblewithSkymast).$249.95/ea. Special Intro Offer

Fall Protection

Bucket of Safe-Tie

Guardrail System

Eave System: $79.95(includes one bracket and one post)

Rake System: $69.95(bracket only; must purchase ctn qty of two)

Itemsmustbepurchasedbetween10/1/11and10/31/11toqualify.Cannotbecombinedwithspecialpricingorotheroffers.

Promo Code GUAF1110000

Ask your Wimsatt Salesperson about our Residential Fall Protection Equipment today!

Cedar-Look Siding

• Cedar shake look with TrueTexturefinish• Madeofinjection molded, durable polymer• MoldedPerimeterLockhelpscreateavirtually seamless

appearance• 1” Panel Projection• Double 7” & Half-rounds:.100Panel• Double 9” :.125Panel• Total of 31 available colors, includingthreeblendedcolors• Lifetime limited warranty• D7”andHand-SplitShakein stock

TrueTexture™ finish molded from real cedar shingles

Cedar Impressionsavailable in 31 colors

Available in white or tan with flat or contoured grids

• ENERGY STAR® ratedwithavailableglazingpackage

• Maximizes viewing areawithlow-profilepockethead

• Increases structural rigidity with3-1/4”framedepth

• Reduces air and water infiltration with doubleweatherstrippingsystem

• Improves security withintegralmeetingrailinterlock

• Guards against water infiltration with highperformanceslopedsill

• Ensures effortless sash operationwith1/2”ConstantForceBalance

Benjamin Obdyke Xtractor Vent X18 Xtra

4’ SectionalRidge Vent

Cedar Impressions

D7” Perfections in Light Maple