Sparking off new opportunities with Web BuilderSingtel myBusiness Web Builder solution
Sparkanauts customer case study
About Sparkanauts
As a business specialising in early childhood
development programmes for children from
five months to six years old, Sparkanauts’
online presence is especially important for the
school’s business operations.
Its website is the main platform for busy
parents to send in enquiries and access class
information, schedules, promotions and more.
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The Challenge
• Prior to Web Builder, the Sparkanauts
website was created and managed by a
team with the specific technical knowledge
required to update or make changes to the
coding on the website.
• When the staff-in-charge left, no one in
the team had the technical skills
needed to keep the website running.
• “It took me over two weeks to figure out
what the different widgets were for,”
Manager Steven Diong recalled.
• Even then, managing the site wasn’t a
straightforward process.
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Discovering an Ideal Solution
• It was only after Steven shared his
struggles with his friends that he found out
about Web Builder on Singtel
myBusiness.
• Web Builder provided exactly what Steven
needed – a user-friendly interface that
could be managed without programming
knowledge, so that any staff member could
take over content management
responsibilities easily.
• When Sparkanauts signed up for Web
Builder, migration to the new interface
was a breeze. When the occasional
inevitable hiccup occurred, it was resolved
promptly and professionally.
“The technical support provided has been immense,
making the whole process of migration a painless
exercise,” Steven added.
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Customising the Perfect Website
• Web Builder comes along with a
“WYSIWYG” (What You See Is What You
Get) interface, and this enables code-free
website building and management.
• “This feature enables Sparkanauts to modify
and update content easily. For example, the
point-and-type and drag-and-drop
features of the Editor Tool saves precious
time – so that the team can focus their
attention on what matters most – the
children. “ Chen Jia Wei, Account Manager at
CommonTown – Singtel myBusiness’ partner
for Web Builder,
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Managing online marketing
campaigns
• Steven also finds Web Builder’s integration
with Google Analytics especially useful for
Sparkanauts’ online marketing campaigns.
• This feature allows users to generate their
website’s analytics such as traffic sources,
visitor profiles and visitor behaviour to better
understand their customers – and ultimately,
enable the team to make better informed
marketing decisions.
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• Web Builder has a wide selection of
professionally designed themes, free
stock images and feature-rich widgets
for businesses to choose from. Businesses
also have the option of using their own
visual content.
• Because of Web Builder’s ease and
flexibility of usage, Sparkanauts has been
able to integrate a third-party feature to
create a “Virtual Tour”.
• Since the launch of the new website, many
parents have expressed their liking for its
more refreshing layout as well as ease of
navigation.
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Playing with New Ideas
• Citing the ease of use, wide variety of
widgets as well as reasonable
subscription costs, Steven is all for
recommending Web Builder.
• He is looking into incorporating e-
commerce for customers to purchase
products such as educational toys and
games directly through the website.
• Moving forward, Steven intends to
enhance the website further by expanding
its resource section so that parents will be
able to have access to free educational
materials.
• He also hopes to cater to Chinese-
speaking parents by providing the content
in Chinese as well. These will enable
Sparkanauts to reach out to a wider
audience and ultimately, boost their
business.
There are plans for Sparkanauts to expand its
business beyond Singapore. When this happens, the
team will be well-equipped to handle the increase in
website content management and customer
relationship requirements across the globe –
all thanks to Web Builder.
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Key Features of Web Builder
• Advance “WYSIWYG” (what-you-see-is-what-you-get) interface for code-free website building
• Intuitive drag-and-drop editing
• Over 70 professionally designed themes, free stock images and business icons
• Unlimited pages with 2GB of hosting
• Automatic mobile optimising
• Easy integration of feature-rich widgets
• Search engine optimised
• Integrated Google Analytics
• Automated backup of website and data
and more…
Sign up for a 30-day free trial now. https://mybusiness.singtel.com/catalogue/web-builder
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Need to find out more?
Contact Singtel myBusiness
And you’ll be on the cloud
in no time
https://mybusiness.singtel.com/catalogue/web-builder
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