Download - Sources of Online Trends - Angel Capital Expo - Barcelona 2013

Francesc Gomez-Morales @francescgo [email protected] me.francescgo.com

Sources of Online Trends!

WHO AM I?

Analy&cal Heart & Mashup Mind

2007 2008 2009 2010 2011 2012 2013

OK! LOTS OF LOGOS BUT… WHAT ARE YOU GOING TO TELL US?

Web is about measurement

Gatorade Mission Control

Too many things to measure?!

Let’s focus on trends!

h8p://www.flickr.com/photos/20116729@N00

“What the trend?”

A trend (fad) is any form of behavior that develops among a large popula&on and is collec&vely followed with enthusiasm

for some period (generally as a result of the behavior's being perceived as novel in some way)

Sociology in a Changing World By William Kornblum, Carolyn D. (COL) Smith Page 213

WHY TRENDS ARE SO “TRENDY” NOWADAYS?

Massive adopZon of online services has contributed to the

unique and unprecedented possibility of

register and analyze micro-‐trends

in almost-‐real-‐Zme

hUp://www.flickr.com/photos/rishibiswas

Thank you, Tim Berners-Lee!

One graph to rule them all!!

hUps://apps.facebook.com/touchgraph/

Visualize your own graph!

Each one of us has the one tool like never before to create and/or spread trends

TALKING ABOUT TRENDS IS TALKING ABOUT PEOPLE

Diffusion of Innova&ons, 5th Edi&on EvereU M. Rogers 2003

•  Trends are generated by people’s ac&vity

•  Social Technographics is a global survey that classifies people according to how they use social technologies

•  Forrester's Social Technographics data classifies consumers into seven overlapping levels of social technology par&cipa&on

Social Technographics!

hUp://empowered.forrester.com/ladder2010/

Differences between countries!

… but some animals are more equal than others

All animals are equal…!

hUp://klout.com/

hUp://klout.com/#/topic/social-‐media

Internet is no longer a “democracy”!

The “more passive” behaviour, the “simpler” analysis!

Measure viewers is easier than measure opinions, posts, images or code.

AGAIN… WASN’T THIS TALK ABOUT SOURCES OF TRENDS?

Ranking of the main social networking sites!

Top sites in Spain - Sept 14, 2013!

Top sites by Table Tennis niche!

Traffic estimation via Google Adwords Tools!

hUps://adwords.google.com/da/DisplayPlanner

Youtube Consumption in Spain!hUp://www.socialbakers.com/youtube-‐sta&s&cs/country/spain/

Youtube Consumption in Real Time!

hUp://youtube.com/trendsmap

Youtube Trends by Country!

hUp://www.youtube.com/trendsdashboard

hUp://google.com/trends/explore

Use of keywords in search engines!

hUps://adwords.google.com/da/DisplayPlanner

Keyword evaluation using Google Adwords Tools!

hUp://www.google.com/trends/correlate

Correlation of keywords used in search!

hUp://appannie.com/matrix

Installation of mobile apps !

hUp://appfigures.com/reports/ranking

Installation of mobile apps !

hUp://www.appdata.com

Use of social games or social apps!

hUp://www.chrisharrison.net/index.php/Visualiza&ons/DiggRings

Top10 stories of the day (From May 24, 2007 to May 23, 2008)!

hUp://www.socialbakers.com/facebook-‐pages/celebri&es/spain/

Social Support: Celebrities (Facebook, Spain)!

hUp://twtrland.com/

Social Support: Celebrities (Twitter, Worldwide)!

hUp://www.socialbakers.com/twiUer/group/poli&cs/

Social Support: Politics(Twitter, Spain)!

hUp://www.socialbakers.com/facebook-‐pages/7703918541-‐internet-‐explorer

Social Support: Brands & Products(Facebook, Worldwide)!

hUp://www.pagedatapro.com/pages/leaderboard/tac/tac_wg

Social Support: Most engaging pages(Facebook, Worldwide)!

hUp://monitor.wildfireapp.com/count_reports/display?facebook

Social Support: Most engaging pages(Facebook, Worldwide)!

hUp://es.favstar.fm/all-‐&me-‐most-‐favorited-‐tweets

Social Support: Most favorited content(Twitter, Worldwide)!

hUp://es.favstar.fm/all-‐&me-‐most-‐favorited-‐tweets

Social Support: Most retweeted content(Twitter, Worldwide)!

hUp://www.4sqmap.com

Geolocalized Activity: Most visited places(Foursquare)!

hUp://trendsmap.com/

Geolocalized Activity: local trending topics(Twitter)!

hUp://trends24.appb.in/barcelona

Geolocalized Activity: local trending topics(Twitter)!

hUp://whaUhetrend.com/top10

Twitter Trending Topics!

hUp://artzub.com/ghv/#repo=jquery&user=jquery

Contributions to open source projects or wikis!

hUps://github.com/twbs/bootstrap/contributors


hUps://github.com/twbs/bootstrap/graphs/code-‐frequency


hUp://notabilia.net/

Top 100 most controversial articles in English Wikipedia!

hUp://gigapan.com/gigapans/4277

Most contributed articles in English Wikipedia!

hUp://wikiproject.oii.ox.ac.uk/mapping_wikipedia

Number of words of english geolocated Wikipedia articles!

hUp://trends.builtwith.com

Adoption of technology!

Top 10k websites Top 1M websites

hUp://trends.builtwith.com/analy&cs


hUps://trends.builtwith.com/widgets/Facebook-‐Like


This is my toolbox. What’s yours?Just email me: [email protected]!

Thanks!!!

“Sources of Online Trends” by Francesc Gómez Morales is licensed under a Crea&ve Commons AUribu&on-‐NonCommercial-‐ShareAlike 3.0 Unported License